AMEC has announced a record number of entries as it publishes the shortlist in the AMEC Awards.

Barry Leggetter, CEO of AMEC, said: “What we are pleased about is to see both the established names in measurement being joined by companies showing their measurement capabilities for the first time.

“Being shortlisted is a win in its own right because it shows that the work is outstanding on a truly international level.”

The shortlist is:

Categories For Media Intelligence, Research & Insight Companies

Best measurement of a business to business campaign
CARMA for an anonymous client: Marina Ship Intelligence
Cecubo Group for Cetelem – BNP Paribas: Media Reputation Metrics: Media KPIs to improve the brand positioning
GlobalNews Group: AMEC Measurement Month
Isentia for Commonwealth Bank of Australia: Gender equality in the banking sector
PRIME Research for Airbus: Using Insights to Navigate Through Difficulties

Best measurement of a consumer campaign
CARMA for a Global Cosmetics brand: Content impact and quality measurement
Cision for Gumtree
Cision for Kellogg’s: Better Starts
Cision for Slimming World: New Year Campaign
Isentia for a pharmaceutical company: Understanding Vaccination
Media Measurement for Aston Martin: Driving Engagement at Aston Martin
PRIME Research for Jaguar Land Rover: Changing the Conversation: How JLR became Tech Kings
PRIME Research for McDonald’s: International McDelivery Rollout

Best measurement of a not-for-profit campaign
buho™ for Foreign Relations Ministry of Columbia: Crisis in the Venezuelan border: Measuring the impact of a human exodus
CARMA for an anonymous client: Social media measurement and insights
GlobalNews Group for Fundación Rosario (City of Rosario Foundation): Rosario es más (Rosario is more)
Kliping d.o.o., Member of Newton Media Group for Metina lista (Meta’s list): Promoting gender equality in media
M-Brain Sweden AB for H&M Foundation: Foundation 500

Best measurement of a public sector campaign
buho™ for Foreign Relations Ministry of Columbia: Crisis in the Venezuelan border: Measuring the impact of a human exodus.
CARMA for a government communications office: Simple yet effective: Measuring public department’s communication performance through a single dashboard
CARMA for an Anonymous government client: Country reputational perception study
GlobalNews Group for Pan American Health Organization (PAHO): PAHO Annual Strategic Communication Plan
Monalyse B.V. for Stichting Ideële Reclame (SIRE): Do you allow your boy to be a boy?

Best use of integrated communication measurement/research
Acceso for Iberdrola: A cross-sectional measurement to demonstrate the impact of communications on business
CARMA for an anonymous government client: Using media analysis to provide a unique story of a conflict from a local perspective
Cision for Gumtree
Cision for Slimming World: New Year Campaign
Commetric for EY: Reaching the digital decision makers – how media research changed positioning, language and practice at EY
FleishmanHillard Fishburn for Smurfit Kappa: Championing Smurfit Kappa as the strategic partner of choice for the packaging industry
GlobalNews Group for Fundación Rosario (City of Rosario Foundation): Rosario es más (Rosario is more)
Infomedia for Damixa: Repairing a leaky brand by integrated communication research synergism
Isentia for a FMCG brand
Retriever AS for Norwegian Nurses Organisation: Making lack of full time work for nurses a national debate

Most impactful client recommendations arising from a measurement study
Acceso for Iberdrola: Beyond reporting: Communications planning and its impact on business
Commetric for EY: Reaching the digital decision makers – how media research changed positioning, language and practice at EY
Isentia for a FMCG brand: Impacting product development
Media Measurement for UNICEF: Planning for a Brighter Future
Mediaverse for Seqirus: The 2017 Australian flu season
Retriever for The Norwegian Society of Sea Rescue: Helping the Sea Rescue reaching their goal “None shall drown”
Talkwalker OpenKnowledge for Bella&Brava: In Pizza We Crust – How Image Recognition Insights Shaped Business Expansion Plans

Most innovative use of measurement in a digital campaign
CARMA for a Regional telecoms provider: New SIM card aimed at millennials
Isentia for Harbour City Estates: Unleashing the New Retail Experience
Media Measurement for The Box Plus Network: The Box Plus Network Makes Measurement a Hit!

Categories For PR Consultancies, Communication Agencies and In-House Communications Teams

Best campaign in the public and not for profit sectors
Hager Sharp for Centers for Disease Control and Prevention, National Center for Immunization and Respiratory Diseases: HPV Vaccine Is Cancer Prevention: Preventing Cancer by Increasing the Quality of Health Care Providers’ HPV Vaccination Recommendations
Ministry of Justice for Prison Officer Recruitment
Mischief for This Girl Can (Sport England): This Girl Can – a triumphant ‘second album’
Pegasus Samaritans working in partnership with British Transport Police, Network Rail and the wider rail industry: Small Talk Saves Lives

Most effective B2B PR campaign
Citypress for LDC: Backing Business Ambition
LEWIS Communications Ltd for SAS: Central to compliance: How LEWIS launched SAS as the voice of GDPR
Wildfire PR for Episerver: The State of Digital Commerce 2017

Most effective consumer PR campaign
Aduro Communications for Hartley’s 10 Cal Jelly Pots: #Team10Cal
Aduro Communications For Sun-Pat Peanut Butter: Sun-Pat ‘Fuelling’ Campaign
Hill+Knowlton Strategies for Duracell: Big Battery Hunt
Hotwire for BIC Shave Club: Predicting the future of shaving
Ogilvy Beijing for Nestle: Nescafe Gold: A Cup of Craftsmanship
Smart Communications: Level Up to LTE
Smoking Gun for Childs Farm: The Miracle Cream
The Norwegian Armed Forces Media Centre: F-35: A new era for the Norwegian Armed Forces

Categories For All

Best multi-market reporting
buho™ for Gas Natural Fenosa: Integrating diversity in Latin America to boost global growth
CARMA for Anonymous Client: Social Media measurement and insights
Media Measurement for UNICEF: PFP Local Insights for Global Strategies at UNICEF
PRIME Research For Airbus: Using Insights to Navigate Through Difficulties
UNICEF for UNICEF’s communication measurement framework: Four years of ‘glocal’ impact for children

Best use of a measurement framework
Aduro Communications for Hartley’s 10 Cal Jelly Pots: #Team10Cal
Aduro Communications for Sun-Pat Peanut Butter: Sun-Pat ‘Fuelling’ Campaign
American Express: #PlatinumMoments
Cision for Kellogg’s: Better Starts
Cision for Slimming World: New Year Campaign
Mischief (with Cision)for This Girl Can: A triumphant ‘second album’

Best use of measurement for a single event
Hill+Knowlton Strategies for Duracell: Big Battery Hunt
Media Measurement for Aston Martin: Accelerating Aston Martin’s Vantage Launch
Newsclip Media Monitoring for One-eyed Jack: Rocking the Daisies
PRIME Research for Jaguar Land Rover: Changing the Conversation: How JLR became Tech Kings
Spotlight for Adobe Nordic Exhibition: Stockholm- The world’s first photo competition and exhibition in augmented reality

Best use of social media measurement
American Express for Amex: #PlatinumMoments
buho™ for Arroz Diana: Arroz Diana fights fake news: the recipe for a successful strategy
CARMA for a Global cosmetics brand: Content impact and quality measurement
CARMA for an anonymous client: Social Media measurement and insights
Isentia for a pharmaceutical company: Understanding Vaccinations
Isentia for Harbour City Estates: Unleashing the New Retail Experience
Mediaverse for a US-based global bank: Strategic social media strategy

Innovation award for new measurement methodologies
CARMA for an anonymous government client: Adding value by maximising resources to deploy a new measurement tool
Cision: Bulletin Intelligence AccuReach Data Science Project
Isentia for a FMCG brand : Innovative methodology for real impact
Ketchum Global Research & Analytics (KGRA) for Hyundai: New York International Auto Show: Impact Analysis
Media Measurement for UNICEF: Innovation to Capture Public Attention in Humanitarian Crises
UK Department of Health and Social Care (DHSC): Mental Health First Aid Training for Schools

Plain English award for simplicity in campaign effectiveness measurement and reporting
FleishmanHillard for Omidyar Network: Omidyar Network Benchmarking
Infomedia A/S for a Public Sector Client: Ensures agenda ownership through media analysis and simple measurement reporting
Mediaverse for Seqirus: The 2017 Australian flu season
Newsclip Media Monitoring for One-eyed Jack: Rocking the Daisies
PRIME Research for McDonald’s: International McDelivery Rollout

Special Awards

Young Professional of the Year
Georgi Auad, Director of Perceptica, A Data Pro
Sally Chadwick, Manager Insights and Analysis, Mediaverse
Timothy Gan, Senior Insights Manager, Isentia
Sami Hanouneh, Senior Business Development Manager, CARMA
Joshua Howarth, Media Analyst, Isentia
Maya Koleva, Senior Project Manager, Commetric
Dave Reynolds, Senior Account Manager, PRIME Research
Bailey Roy, Director of Digital Analytics, Ketchum Global Research & Analytics

AMEC Communications, Research & Measurement Company of the Year
CARMA
Isentia

The winners will be announced at the AMEC Awards presentation event in Barcelona, during the AMEC Global Summit, on the evening of Thursday 14th June. Contact Nicola Gardiner to book your company table! nicolagardiner@amecorg.com