AMEC was delighted to have the active support of the Institute for Public Relations during Measurement Month.
See their special blog posts.

  • Why is Measurement Usually An Afterthought? Nicole Moreo, Director of Research and Insights, Peppercomm, Inc. Read here.
  • Why is Measuring What We Do Still a Challenge? Tina McCorkindale, Ph.D., President and CEO of the Institute for Public Relations. IPR. Read here.
  • CCOs and Evaluation: Will the Competition Heat Up? Read here. Fraser Likely, President of Likely Communication Strategies