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International association for the measurement and evaluation of communication
AMEC Measurement month is back in September 2016 full of events and digital activities across the globe. Part of AMEC’s Global Education Programme, Measurement Month puts a spotlight on measurement with a series of free events internationally from conferences to tweet chats to breakfast talks.
It’s never been easier to get involved, attend or host an event to get your organisation known for being connected with the industry on the hottest topic in PR – evaluation!
This year the AMEC summit saw the launch of the new AMEC Interactive Framework. This brings to live the Barcelona Principles 2.0 in a practical way where by users enter their communications objectives, metrics and context and the platform provides a printable and saveable evaluation plan. This new Framework is going to feature across many of the Measurement Month events so get involved now.
At the AMEC Summit in London in June this year, a session was dedicated to Measurement Month where an expert panel shared insightful tips about the best, simple and most effective ways to run an event. The session can be viewed here and the panel consisted of:
Nicole Moreo, Director of Research & Insights, Peppercomm
Maria Laura García, President, GlobalNews Group – South America
Evgeniy Larionov, CEO, Ex Libris – Russia/Baltics
Khali Sakkas, Executive Director, Insights & Research, Isentia – Australia/Asia
Jeroen Scholten, Founder and Managing Director, Publistat – The Netherlands
Francois van Dyk, Operations Manager, Ornico – South Africa
In summary, the key points that emerged from the session were:
To make it easy for you, AMEC has produced a range of tools, available here along with a calendar of events.
We look forward to seeing you at an event and/or following your events on social media.
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