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Measurement
Month 2016
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Measurement Month explained MM2016
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Key Dates
Week 1 European Chapter
Monday 5th Sept to Fri 9th September

Week 2 Asia Pacific Chapter
Monday 12th September through Friday 16th September

Week 3 American Chapter
Monday 19th September through Friday 23rd September

Week 4 International Week
Monday 26th September through Friday 30th September
Activities are open to all regions so if one week wasn’t enough, they can take place in this week too. Cross country webinars, tweetchats, podcasts and other multi-country activities will feature this week.

Quick Links

How to get involved PowerPoint deck

Event Submission Form

Using international learnings to take part

Top Tips

How to take part

How to involve staff

AMEC Measurement Month 2016 in a box
Measurement Month Logo to use at events

Download the logo here.

Encourage colleagues and contacts to attend events and support Measurement Month on social media

Use this link in social media posts which contains the list of all events and use #AMECMM on Twitter During your events, promote comments by speakers and attendees as well as other events.

Embed Measurement Month on your website. Where code is required to embed the link – we’ve made it easy by providing the code on the right. The majority of CMSs make it really easy to embed an image so you may not need it.

<p>
<a href="https://amecorg.com/wp-content/uploads/2016/06/AMEC-Measurement- Month-logo-2016-1.jpg"><img border="0" alt="AMEC" src="https://amecorg.com/wp-content/uploads/2016/06/AMEC-Measurement-Month-logo-2016-1.jpg" width="300" height="auto">
</a>
</p>
Statement, logo and link supporting Measurement Month to add to the bottom of your email signature

Example:

Name | Title
Organisation
Email: a.another@xyz.com
Website: xyz.com | Twitter: @XyzOrg
AMECMM2016
Insert your organisation name here X is supporting Measurement Month this September. Join this global education programme by attending free events to learn about the latest in measurement and evaluation of communication. Click here to find out more.
Quotes from Industry Leaders on the importance and role of Measurement Month
You can share this on social platforms as another source of information and promotion.
Quotes available from:

Richard Bagnall
CEO, Prime Research UK and Chair Elect, AMEC

Chris Foster
Worldwide Executive Vice President, Burson-Marsteller, AMEC Director

Laura García
President, GlobalNews Group

AND MORE HERE

Periscope is a great way to live stream your event for free. All you need to do is position your iPhone within a reasonable distance to capture the sound and Video

To download the App, search for Periscope on the APP store. It is free and you can log in using Twitter. Ahead of your video, it’s a good idea to tweet that you will be using Periscope at X time/day so people tune in and remember to use #AMECMM so you reach the widest audience

Survey monkey for you to send to attendees after your event and to fill in yourself so we can learn what works best for next year

See the AMEC Measurement Month Feedback form here.

Vine / Instagram video
Vine is another free app.  Owned by Twitter, it enables you to create six second videos and it will auto-publish the video to Twitter for you as long as you tick the box at the end. Remember to use the Hashtag #AMECMM

Click here to view samples from last year’s summit

Instagram has a 10 second video feature which works in a similar way

Generate PR buzz and gain recognition

Write blogs, contact journalists in the sector and share the content more widely after the event
e.g. a starting point for UK press would be:
– PR Moment
– PR Week
– Communicate
– Communications Director

Suggested themes – Feel free to develop the themes for your event which are relevant for your business and your audience

Suggested themes as a starting point:

The importance of doing measurement – all activity should be measured for learning, recognising success and proving the value of communications work

The new Interactive Integrated Evaluation Framework – an approach to make sure your measurement and evaluation work is effective and linked to business needs

The journey of measurement – how to get started if you’re not measuring activity through to making your existing program work harder and developing it further.