Introduction to AMEC

The International Association for Measurement and Evaluation of Communication (AMEC) is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. Since its formation in London in 1996, it has grown into a trade body whose purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals.

The latest initiative is the establishment of the Asia Pacific Regional Chapter to create a networking forum for communications leaders in research and public relations.  Its Vision is to shape thinking and advance professional practice and standards in Asia Pacific amongst the PR client and practitioner communities of the value of programme measurement. The Asia Pacific Chapter launch in August, 2011 follows the successful introduction of the North American Chapter.

Through this commitment we aim to grow the industry, enabling wider recognition in all countries where members operate.

Today AMEC currently has members in 38 countries.

All AMEC Full members are bound by the AMEC Quality Assurance Code and provide professional, independent and impartial communications planning, evaluation and research. They guarantee technical expertise and ensure best practice, best quality and best value to their clients.