AMEC is to provide an advisory service for the Research and Measurement categories of the PR Lions awards, part of the Cannes Lions International Festival of Creativity.
AMEC will provide research advisors to help firms improve their entries through a new Data & Measurement Advisory Scheme.
In the scheme, selected representatives from AMEC will be available to assist companies entering campaigns into two categories: Research, Data Analytics & Insight Generation and PR Excellence in Effectiveness
The research advice is available on a confidential first come, first served basis and will be allocated to the first 20 entries into each category, determined by the PR Lions organisers prior to the Festival.
Jeremy Thompson, Chairman of AMEC and Managing Director, Cision, EMEA, said he was delighted at the new collaboration.
He said: “It shows the power of AMEC’s education commitment and the growing pull of the AMEC brand. This collaboration started because Cannes Lions representatives were in the audience during Measurement Month and heard us speak at the ICCO summit in Milan, and recognised AMEC as a leader in communications measurement.”
Barry Leggetter, CEO of AMEC, said: “We are thrilled to be associated with PR Lions to help them grow these two data and research categories. It is a practical way in which some of our most expert researchers can help enhance research entries.”
The PR Lions team approached AMEC after seeing presentations about AMEC’s work at the ICCO Global Summit in Milan and during AMEC’s Measurement Month event in September.
Fiorenza Plinio, Senior Awards Manager & Regional Festivals Lead at Lions Festivals said: “With a bigger focus now being placed on data analytics and evaluation within PR, we are looking forward to seeing some great work being entered into these categories in 2016.
“We believe this partnership with AMEC will offer entrants a unique opportunity to get strong, objective advice from industry professionals, and have the best chance of showcasing award-winning work.”
Lions – the background: Part of the Cannes Lions International Festival of Creativity, PR Lions awards the freshest PR campaigns, inspiring creative bravery that changes the course of communications. In 2016, Cannes Lions will be an eight-day programme of creative inspiration, celebration, education and networking, attracting over 15,000 delegates from around 100 countries. Entries open on 21 January 2016. Please visit our website for more info: www.canneslions.com