AMEC International Speakers Bureau

a-data-proAt the heart of AMEC’s Mission in 2019 is a commitment to educate the marketplace. We will do that by having industry-leading experts able to talk at conferences and events throughout the world. If you are an industry leader with proven experience in measurement, join our Speakers Bureau now.

AMEC’s Global Speakers Bureau is a key part of our Global Education Programme, supported by A Data Pro as our new Global Education Partner. 

Please use the drop down menus to identify experts to invite to talk at your conference event and share the latest thinking and trends on communications measurement and analytics.

Edit your entry – Once you have edited your entry please let us know by e-mailing juliewilkinson@amecorg.com

Contact Johna Burke, AMEC Global Managing Director, with your speaker and conference suggestions. johna@amecorg.com

Only AMEC Members can add a Speakers Bureau profile. CLICK HERE for information on how to enter your profile.

 

Johna Burke

Johna Burke

AMEC, Global Managing Director
AMEC, PRSA, IABC

Work
Scottsdale AZ
United States

Home
Florham Park NJ
United States

Cell Phone: 602-319-6726

Work Email: johna@amecorg.com
Website: AMEC

Richard Bagnall

Richard Bagnall

Chairman, AMEC, and Co-Managing Partner CARMA International
CARMA International and AMEC

Work
Suite 17/18 Royal Victoria Patriotic Building
John Archer Way
Wandsworth
London SW18 3SX
United Kingdom

Cell Phone: +44 (0) 7968 095 769

Work Email: richardbagnall@amecorg.com
Skype: richard.bagnall
Website: New Role for AMEC Chairman

Nicole Moreo

Senior Vice President, Analytics KetchumAnalytics
Home New York NY USA

Biography

Photo of Nicole Moreo

Nicole Moreo is a SVP, Analytics at Ketchum and the North American Chapter Chair for AMEC.

Nicole has a proven track record of looking beyond metrics and developing analytics programs that have a direct impact on strategy optimization and business outcomes for her clients. Nicole’s expertise and focus lies in being able to tell a holistic data story for all her clients. To do this, she looks at data across the customer journey. She integrates data points from traditional media, social media, web analytics, search engine optimization, primary research, digital ads, and CRM to identify the trends and insights that lead to smart and sophisticated strategies and support ongoing efforts.

Prior to joining Ketchum, Nicole built the Analytics practice at Peppercomm, a digital communications agency based in New York with offices in San Francisco and London.   Nicole oversaw a team of data scientists, analysts and researchers that worked to connect strategy, tactics, audiences, and results for clients across a variety of industries.  Using the latest ideas in digital, statistical, analytical and market research, Nicole is known for moving beyond the basics to uncover a truly innovative analytics approach that supports a program before, during, after and beyond.

Nicole is a frequent speaker at events and conferences where she focuses on the future of measurement and analytics, and the critical role it plays in the evolving strategic communications and marketing landscape.  Nicole is Chair of AMEC North America and was named as one of the top 25 innovators in America by the Holmes Reports in 2016.

Areas of Expertise

  • Analytics and ROI
  • Customer Journey Analytics
  • Integrating data across media, social media, web analytics, SEO, CRM, internal communications…. etc.
  • PR Measurement
  • Integrated Communications research, optimization, measurement and evaluation
  • Audience-centric research and analytics
  • Effectiveness measurement on a shoestring
  • How to turn data into insights
  • The importance of removing the data silos
  • The Future of PR (data, insight, digital…)
  • The importance of starting at the beginning with SMART actionable goals