UNICEF is the agency of the United Nations mandated to advocate for the protection of children’s rights, to help meet their basic needs and to expand their opportunities to reach their full potential. Guided by the Convention on the Rights of the Child UNICEF strives to establish children’s rights as international standards of behaviour towards children. UNICEF’s role is to mobilise political will and material resources to help countries ensure a “first call for children”. UNICEF is committed to ensuring special protection for the most disadvantaged children.
UNICEF carries out its work through its headquarters in New York, 8 regional offices and 125 country offices world-wide. UNICEF also has a research centre in Florence, a supply operation based in Copenhagen and offices in Tokyo and Brussels. UNICEF’s 37 committees raise funds and spread awareness about the organisations mission and work.
In 2014, UNICEF approved its first Global Communication and Public Advocacy Strategy which puts on measurement, monitoring and evaluation at the centre of its work. The Division of Communication (DOC) in NY leads the implementation of this ambitious global measurement programme that, in addition to contribute to the work of the global communication team, is currently being deployed in several country offices across the globe. DOC established in 2014 an ad-hoc Advisory Board, comprised of measurement leaders from AMEC members that provides guidance on the implementation of the evaluation programme.