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International association for the measurement and evaluation of communication
As the United Nations agency mandated to direct and coordinate international health, WHO is the global guardian of public health. Our goal is to build a better, healthier future for people all over the world. Operating through offices in more than 150 countries, WHO works with governments and partners to ensure the highest attainable level of health for everyone, everywhere. Our values are inspired by WHO’s mission to promote health, keep the world safe and serve the vulnerable.
Major global health gains have been made in recent years, yet complex, interconnected threats − from poverty and inequality to conflict and climate change – remain.
Based on the Sustainable Development Goals , WHO has set a strategic direction for the next five years and a framework to measure progress. The central focus of WHO’s work is impact in countries, by delivering on our key interconnected strategic priorities:
ensuring healthy lives and well-being for all at all ages;
achieving universal health coverage;
addressing health emergencies and promoting healthier populations.
These priorities are linked to three bold targets. By 2023, WHO aims to achieve
One billion more people to benefit from universal health coverage.
One billion more people better protected from health emergencies; and,
One billion more people enjoying better health and well-being.
Communications at WHO cuts across these priorities. At country, regional and global levels, WHO’s communicators are keen to develop knowledge and skills for measuring how our work contributes for WHO’s corporate, measurable impact in countries. Results are the core of WHO’s work. Effective and efficient, evidence-based communications are instrumental for delivering on the triple billion target. Our six core principles for effective communications ensure that the WHO information is accessible, actionable, credible and trusted, relevant, timely and understandable.
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