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International association for the measurement and evaluation of communication
WHO is the global guardian of public health. We are the United Nations agency mandated to direct and coordinate international health. Our goal is to build a better, healthier future for people all over the world. Operating through offices in more than 150 countries, WHO works with governments and other partners to ensure the highest attainable level of health for everyone, everywhere. To do this, we support all our Member States by:
In 2017, WHO launched its Strategic Communications Framework . Effective, integrated and coordinated communication is integral to carrying out WHO’s goal. WHO has made a significant investment to meet the growing need for health information, advice and guidance, from diverse decision-makers such as individuals, communities, healthcare professionals, international organizations, policy-makers and WHO staff. The Framework describes WHO’s strategic approach for effectively communicating across a broad range of health issues. Six core principles for effective communications ensure that the WHO information is accessible, actionable, credible and trusted, relevant, timely and understandable.
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