Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

AMEC Measurement Month 2019

PRIMER: Introduction to PR Planning, launched during Measurement Month 2019

AMEC, in conjunction with Mischief PR has launched the first…

Five tips for measuring on a shoestring budget

We can all agree that measurement and analytics are essential…

AMEC Board Election 2020 - Your chance to vote!

Members are invited to help shape the future of AMEC by voting…

How do you build an agency measurement and evaluation practice from the ground up?

Measurement. It is a fundamental part of almost every brief we…

European Members Fireside Chat

As the AMEC community assembles for Measurement Month 2019, our…

Five behavioural ‘nudges’ to help drive culture change in your organisation

Let’s be honest: change is hard. Whether it’s keeping…
AMEC Elections Are you interested

AMEC BOARD ELECTION CLOSES MONDAY

The AMEC Board Elections 2020 deadline is fast approaching. Nomination…

Manchester PR agencies collaborate in global knowledge sharing push

MANCHESTER PR AGENCIES FIND COMMON GROUND IN GLOBAL INITIATIVE Three…

AMEC releases third e-book packed with expert advice

DEMONSTRATING THE VALUE OF COMMUNICATION | PART III EVOLVING…

Three measurement myths debunked

What’s stopping you doing measurement? According to the…

How PR can play a major role in commercial measurement and attribution

Contrary to popular belief, PRs can and should play a major role…

4 Copyright Intersections; Risk, Requirements, Responsibility, Redux

By Dan Schaible, Schaibleintell Consulting 1 - The intersection…

How to move teams away from AVEs or impressions?

“We need AVE” or “we need the impressions number” …in…

How do you persuade clients (especially those with modest resources) to invest in measurement and evaluation?

AMEC MM 2019 BLOG - Rick Guttridge, Co-Owner and Managing…
AMEC Measurement Month 2019

Why every month should be measurement month

Today (1st November) marks the start of AMEC Measurement Month. It’s a tried and trusted technique used by organizations the world over to designate a month (or week, or day) as a point of focus for their particular cause.