Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

JOIN The New AMEC Gen Hub

Welcome to the AMEC Gen Hub. There’s nothing quite like…

The New Normal: Is there PR after pandemic?

Speaking at the AMEC Virtual Global Summit on Measurement, Lilia…

Rules of engagement: A 360-degree view of media topics and their audience

The profusion of media data is growing at such a rapid rate that…

Be a fox – how to succeed in a post-COVID world

A change in mindset towards a more agile uncertainty-embracing…

Technologies to measure behaviour change

“This year has brought behaviour change into the public consciousness.”…

AMEC Global Communication Effectiveness Awards 2021 – Deadline Friday 9 July

The AMEC Global Communication Effectiveness Awards final entry…

Mission Driven Measurement

“Measurement has played a key role in helping us to elevate…

Insights that save lives – measurement in healthcare

Never has there been a greater focus on the value of good measurement…

How data driven is your organisation?

Did you know that poor data quality costs the US economy up to…

How many respondents to online polls are bogus?

A widely-reported CDC study found that 4% of Americans had drunk…

The lowdown on Share of Search

There’s a lot of buzz around Share of Search at the moment.…

The AMEC Global Communication Effectiveness Awards – early-bird entry deadline is today!

The AMEC Global Communication Effectiveness Awards is a dedicated…

Lost in evaluation

We all remember when Bill Murray was Lost in Translation. But…