Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

AMEC Global Communication Effectiveness Awards 2021 – Deadline Friday 9 July

The AMEC Global Communication Effectiveness Awards final entry…

Mission Driven Measurement

“Measurement has played a key role in helping us to elevate…

Insights that save lives – measurement in healthcare

Never has there been a greater focus on the value of good measurement…

How data driven is your organisation?

Did you know that poor data quality costs the US economy up to…

How many respondents to online polls are bogus?

A widely-reported CDC study found that 4% of Americans had drunk…

The lowdown on Share of Search

There’s a lot of buzz around Share of Search at the moment.…

The AMEC Global Communication Effectiveness Awards – early-bird entry deadline is today!

The AMEC Global Communication Effectiveness Awards is a dedicated…

Lost in evaluation

We all remember when Bill Murray was Lost in Translation. But…

How the pandemic gave importance to internal communication measurement – and why PR should care

As the workplace has changed due to the upheavals of Covid-19,…

Deep fake, crypto currencies and blockchain

The disruptive influence of tech is high on the agenda at the…

Politics, Polarisation and Purpose

“We thought that with Trump out of office that the activists…

Using data to bring gender balance to the media – Sport New Zealand

How balanced is the media’s gender representation of sport…

Accelerated expectations in the age of chaos – trust in the post-Covid world

Covid-19 has presented an unprecedented challenge to businesses…

Is a perception always true to reality?

Petra Masinova, Global Director of Reputation Intelligence, Kantar,…