This is a 6-week Intermediate Level course to include three live webinars and six recorded podcasts or videos with subject matter experts. A number of short study activities related to aspects of social media measurement will be developed that would require the student to practise a number of short measurement tasks.

Learning Outcomes

On successful completion of this course, candidates will be able to:

  • Identify appropriate tools to measure and evaluate social media
  • Understand digital research methods and the role technology plays in the measurement and evaluation process
  • Understand key social media data and metrics and their relationship
  • Appreciate how to apply research disciplines to measurement and evaluation of social media
  • Advocate the Barcelona Principles and their relevance to social media measurement
  • Integrate social media evaluation into strategic communications plans linked to business objectives

Who is the course aimed at?

You should take this course if…

  • You are advising clients on how to measure the success of their social media activities
  • You are responsible for social and/or digital strategy for your organisation and want to improve measurement practice
  • You are in PR or marketing and want to improve your knowledge of social media measurement

The course is run by AMEC College’s partner, PR Academy.

Short Course in Social Media Measurement

Non Members: £450

AMEC Full Company Members: Less 15% AMEC member discount: £383

AMEC International Research Members: less 12.5% discount: £394

AMEC Associate Members: less 10% discount: £405

AMEC Individual Members: Less 5% discount: £428

Group bookings attract the following rates:

AMEC Members booking 5+ students: less 10% discount per student on top of existing member rate discount as listed above.

Non-Members booking 5+ students: less 10% discount per student:£539

How To Book For details on how to book for either course please contact, Julie Wilkinson, Assistant to the AMEC executive director or +44 (0)7765 251 393

Employees and students can study in their own time zone anywhere in the world using the secure online College e-learning platform. Students have online access to an experienced Course Director.