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International association for the measurement and evaluation of communication
AMEC ONLINE COLLEGE
AMEC is the International Association for Measurement and Evaluation of Communication, the world’s biggest organisation representing organisations providing communications intelligence and analytics. AMEC currently has more than 190 globally based member organisations represented in over 100 countries worldwide.
View the Course Handbook, Dates and Fees below
Register here to apply for the AMEC Certificate in Measurement and Evaluation
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Your Email (required)
By signing up for it you will:
Learn about the latest traditional and social media analysis approaches
Gain expertise in top-line metrics and key indexes
Learn the goals that can be achieved through media measurement
Evaluation as an integral part of communications planning and practice
New for 2023 the AMEC Certificate in Measurement and Evaluation will initially open on Monday February 27, 2023.
Students will then have four fixed dates to submit their final assignment at and the deadline for completion is from 12 months of signing up.
The course takes on average four months and tutor support is available throughout.
For further information or to book, please contact: [email protected]
Please note all course fees for students within the EU will be UK VAT chargeable unless a valid EU VAT Registration number can be applied on the invoice.
Non Members: £899
AMEC Members current discounted price: £699
A guide to your studies with AMEC International Certificate in Measurement and Evaluation
WELCOME – to the AMEC International Certificate in Measurement and Evaluation.
AMEC (the International Association for Measurement and Evaluation of Communication) is the leading global trade body for companies and practitioners specializing in communications research, measurement, and analytics. What we do is “set the standard” for best practice and new ways of working. AMEC has more than 190 global organisations in membership in over 100 countries.
AMEC has made a strategic commitment to knowledge sharing and provides industry education and resources. The AMEC Knowledge Share website captures outstanding papers from leaders from around the world, gold award winning case studies and tools for communications effectiveness. Our unique video library lets you watch presentations at AMEC events by top international experts. Further information can be found at www.amecorg.com
The AMEC International Certificate Course in Measurement and Evaluation is being delivered on our behalf by our training partner, PR Academy. However, if at any time you wish to contact AMEC, please do not hesitate to contact Julie Wilkinson – details are listed below.
AMEC Global Managing Director
M: +1 (602) 319-6726
AMEC Executive Assistant
M: +44 (776) 525-1393
E: [email protected]
About the course
What level is it taught at?
This course is taught at first-degree level.
How will I be assessed?
The assessment is a 2000-word assignment comprising an evaluation report and supporting tools. On successful completion of the assignment, you will receive the AMEC International Certificate in Measurement and Evaluation.
Does it matter where I am based?
No, you can study from anywhere in the world at a time and pace that suits you.
How many hours a week should I devote to study?
It depends how quickly you want to complete the course. For example, if aiming to complete it in about four months, then around four hours a week is about right – although more time may be needed when you are working on your assignment.
Thomas is a former managing director of Report International (now part of CARMA) and has held senior roles at WCG and LexisNexis Global Media Intelligence. He is now an analytics and insights partner at life sciences communication agency Dot I/O Health. He is a member of AMEC, a doctoral researcher and lecturer at Bournemouth University, and a Fellow of Advance HE, the UK’s Higher Education Academy. Thomas is also the co-founder and co-host of www.smalldataforum.com, a monthly podcast on the uses and abuses of data big and small in media, politics, and public life (you will not get graded on it, but it is recommended listening!).
The course is run over PR Academy’s Study Hub. This bespoke online platform has easy to follow lessons, video, podcasts and guided reading. Learners have access to an extensive online library. It is the gateway to all your learning resources and activities for the AMEC Certificate course.
Live online, case-study based interactive workshops are held quarterly. You can book on to the one that works best for you. Full details are available on the course pages.
There are four times a year when you have the opportunity to submit an assignment. Dates will be shown on your course but as a guide are typically in:
Taught at degree level and designed to take about four months, the AMEC International Certificate in Measurement and Evaluation introduces the history and principles of communications evaluation, including social media evaluation. Grounded in professional practice, it covers essential points about measurement principles, tools, and methods.
The Certificate course is aimed at professionals working in media intelligence firms or PR professionals looking to work more strategically by better understanding the value of analytics and insights to their work.
Background and best practice
Evaluation and strategic planning
Research methods primer
An introduction to statistics
Traditional media evaluation
Internal communications measurement and metrics
On successful completion of this course, candidates will be able to:
Introduction to statistics
Traditional media evaluation and metrics
Social media measurement and metrics
Strategic Evaluation Tools
The final assessment to obtain your grade is a 2000-word assignment comprising a report on current evaluation practice, supported by strategic evaluation tools. On successful completion of the assignment, the candidate receives an AMEC International Certificate in Measurement and Evaluation.
PR Academy is possibly the largest provider of PR education in the UK with hundreds of communicators choosing to study with them each year. The team design and deliver a wide range of courses for communicators at all levels, both face to face and online working with top awarding bodies including ourselves, the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communication Association (PRCA).
Julie Wilkinson at AMEC: [email protected]
There is an £85 plus VAT charge for resits payable to PR Academy.
FAQ and Course overviews can all be answered by downloading the handbook below for all key information:
See the full AMEC Certificate Handbook Here
See the provisional weekly webinar schedule here
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