AMEC, in 2017 has continued with its Mission of education and innovation in PR and communications measurement and evaluation.

  • AMEC has launched a global “Say No to AVEs” campaign to eradicate the use of Advertising Value Equivalent (AVEs) in PR and communications work.
  • AMEC’s Academic Group has backed the AMEC “Say No to AVEs” campaign.
  • New features make the free to use AMEC Interactive Evaluation Framework, the first interactive framework of its kind easier to use.
  • The AMEC Global Summit on Measurement was held in Asia for the first time (Bangkok) and welcomed delegates from 39 nationalities.
  • Our Young Leaders Group looked into the area of “Fake News” and presented their findings in a special session at the AMEC Global Summit.
  • AMEC’s Not-for-Profit Group carried research to assess the relevance of communications research/measurement to a non-profit organization which was presented for the first time at the Global Summit in Bangkok. 
  • AMEC continued its Strategic Relationship with the Cannes PR Lions in 2017 to provide confidential advice on entries. AMEC is proud that in the second year of our panel of AMEC Advisors providing advice to entrants in data categories that more entrants asked for advice on their entries this year.
  • AMEC is committed to the use of International Chapters as a regional forum and delivery vehicle for AMEC initiatives. AMEC has established Chapters in Asia Pacific; North America and Europe. AMEC is currently investigating the feasibility potential for a further Chapter in Latin America.
  • AMEC first developed the International Business Insights Study as the first industry insights survey in 2008 and it continues to be an important strategic benefit for our members to be able to benchmark their performance with others in different parts of the world. The Study is of special value to smaller to medium sized companies to advise them of new trends in measurement in other international markets.
  • AMEC inducted three communications professionals for their major individual contributions to the advancement of measurement in different parts of the world into Lifetime Fellowship.
  • We value and continue to expand the Strategic Relationships we have with other groups, e.g. Institute for Public RelationsPRCAICCOPRSA and Corporate Excellence.
  • AMEC conceived the idea of Measurement Month as a single intensive period of free-to-learn activity and we continue to invest in Measurement Month as an international showcase and our aim is to make the 2017 event in September the most successful event.
  • AMEC continues to develop its educational outreach internationally through the online AMEC College which has now seen students from over 40 countries gain the Degree-standard International Certificate in Measurement in the last three years. Our Education Group is now consulting with members about the development of a new short online course for 2017.
  • We continue to invest in and develop the AMEC Global effectiveness Awards, the largest award scheme of its type, which had the largest number of entries in its history in 2017, showing an 11% increase in entries.
  • AMEC is responding to an industry call for more measurement case studies.