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International association for the measurement and evaluation of communication
AMEC member Jesper Anderson has produced an e-book capturing best practice from around the world which was launched during AMEC Measurement Month.
The e-book builds on the success of an earlier initiative 12 months ago and is called, Demonstrating the Value of Communication – Part 11.
Barry Leggetter, CEO of AMEC, said: “It is a tremendous initiative by Jesper”.
The 12 authors in this year’s e-book include: Dr. Alexander Buhmann, BI – Norwegian Business School; Anette Stöckel, Kantar Gallup; Carlos Villa, buho Media; Fraser Likely, Likely Communication Strategies Ltd; Nadin Vernon, PRIME Research; Nicole Moreo, Ketchum; Aseem Sood, Impact Research & Measurement and Tina McCorkindale, Institute for Public Relations.
AMEC also thanks graphic designer, Jessica Pretorius, from member company, Ornico, for design and layout work.
Download the guide here.
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