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AMEC has introduced new categories in its 2019 International Communication Effectiveness Awards.
There is a new-look to the Awards for 2019, following a review of Categories, with 7 new or redefine categories for 2019 including a Team of the Year award, for small, medium sized and large teams, whether they are measurement companies, in-house teams, Non-Profit teams or PR Agencies.
Two other interesting new categories are:
Best newcomer in emerging markets, to recognise newer measurement companies reflecting innovation, growth and promotion of measurement and evaluation in smaller markets; and the
“Step change award” for the best improvement of a measurement journey, an award which recognises a demonstrable improvement of how an organisation has used measurement and evaluation.
Barry Leggetter, CEO of AMEC, said: “Our core membership in media intelligence and insights remains critically important to AMEC and continues to grow internationally.
“However, by bringing in new categories, we are also the sharply increased interest in measurement now taking place within Government, in major companies, in Non-Profit organisations and in PR agencies.”