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International association for the measurement and evaluation of communication
Measurement leaders from five global PR groups are taking part in a special workshop at the AMEC Global Summit.
Called “Has PR cracked the evaluation nut? – Moving clients away from their AVEs safety net”, the workshop will look at how PR firms are increasingly turning to data and analytics but ask the question: “how is the PR industry really doing overall in embracing evaluation?”
The panel will also look at how measurement firms and the PR industry can work better together to mount a final push to make evaluation a PR necessity?
Taking part are:
Jon Meakin, Global Head of Strategic Services, Grayling;
Allison Spray, Director of Data and Insights, Hill+Knowlton Strategies;
Jonny Bentwood, Global Head of Data & Analytics, GOLIN;
Giles Peddy, SVP EMEA Operations & UK Managing Director, LEWIS Global Communication;
Natasha Kennedy, Global Managing Director, Research, Analytics and Measurement Practice Group, FleishmanHillard (Moderator).
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