Username or Email Address
Lost your password?
International association for the measurement and evaluation of communication
The PRCA has stated that “too many people still fail to embrace rigorous evaluation methods” after the PR and Communications Census 2018 revealed slow but positive progress.
The Census, published early this month, revealed that the Barcelona Principles 2.0 are the preferred evaluation method, with 24% of PR and communications professionals using this evaluation method, a slight increase from 2016, when 23% of professionals were using this method.
It found that only 12% of PR and communications practitioners still use AVEs, although this has decreased from 16% since 2016.
Over 33% of respondents said they did not use any evaluations methods at all.
Barry Leggetter, CEO, AMEC, the International Association for Measurement and Evaluation of Communication, said: “The Census gives us further proof that PR professionals are taking measurement and evaluation seriously by another year on year drop in the use of AVEs.”
Francis Ingham, Director General, PRCA said: “Though fewer and fewer every year, too many people still fail to embrace rigorous evaluation methods. Until we prove the value of what we do, we will never receive the respect – or earn the money – that we should.
“AMEC has done some great work in raising awareness about the importance of rigorous evaluation methods such as the Barcelona Principles 2.0, and we will continue working with them to reinforce this message to the industry.”
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visist to our site you can disable tracking in your browser here:
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Vimeo and Youtube video embeds: