AMEC is again providing an advisory service for the Research and Measurement categories of the PR Lions awards, part of the Cannes Lions International Festival of Creativity. 

AMEC will provide research advisors to help firms improve their entries through a new Data & Measurement Advisory Scheme. Unfortunately the Cannes Lions organisers will not accept AMEC PR members on our Advisory Panel.

AMEC will provide research advisors to help firms improve their entries through a new Data & Measurement Advisory Scheme. Unfortunately the Cannes Lions organisers will not accept AMEC PR members on our Advisory Panel.

In the scheme, selected representatives from AMEC will be available to assist companies entering campaigns into two categories: Research, Data Analytics & Insight Generation and PR Excellence in Effectiveness.

The research advice is available on a confidential first come, first serve basis and will be allocated to the first 20 entries into each category, determined by the PR Lions organisers prior to the Festival.

Barry Leggetter, CEO of AMEC, said: “We know from feedback that our Advisors were able to give practical, useful help and advice to Cannes Lions entrants last year.

“It is a great way in which some of our most expert researchers can help enhance the PR campaigns that have produced a measureable and proven impact on a client’s business and reputation.”