NEW on the AMEC website are the latest case studies from last year’s AMEC Gold Award winning entries.
The case studies highlight how AMEC members across the globe are using cutting-edge measurement to support their clients’ complex communication challenges.
It is the latest push by AMEC in the Global Education Programme where A Data Pro is our Global Education Partner.
The new case studies include:

  • Efforts to ignite a new wave of philanthropy to drive social change in South Africa (Ornico).

  • An innovative initiative to encourage Indian and Sri Lankan women in the vulnerable 50-74 age group in New South Wales, Australia to take measures to detect breast cancer (University of Technology, Sydney).
  • How the US Army is tackling a growing disconnect with the American public (Barbaricum LLC).

Barry Leggetter, AMEC CEO, said: “What’s of particular significance about our newest case studies is how clients are successfully applying measurement findings to define wider corporate policy,  whether it’s in healthcare, consumer outreach or government.
“Their testimonials prove conclusively that measurement is clearly making a difference far beyond its more traditional function of communication evaluation and return on PR or marketing spend.”
Case studies are now listed under charities/NFP, B2C, Business etc and categorised under their winning category for ease of reference. It is the most comprehensive go-to measurement-related database of its kind anywhere.