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International association for the measurement and evaluation of communication
NEW on the AMEC website are the latest case studies from last year’s AMEC Gold Award winning entries.
The case studies highlight how AMEC members across the globe are using cutting-edge measurement to support their clients’ complex communication challenges.
It is the latest push by AMEC in the Global Education Programme where A Data Pro is our Global Education Partner.
The new case studies include:
Barry Leggetter, AMEC CEO, said: “What’s of particular significance about our newest case studies is how clients are successfully applying measurement findings to define wider corporate policy, whether it’s in healthcare, consumer outreach or government.
“Their testimonials prove conclusively that measurement is clearly making a difference far beyond its more traditional function of communication evaluation and return on PR or marketing spend.”
Case studies are now listed under charities/NFP, B2C, Business etc and categorised under their winning category for ease of reference. It is the most comprehensive go-to measurement-related database of its kind anywhere. https://amecorg.com/case-studies/
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