AMEC has announced the shortlist for the 2017 AMEC International Communication Effectiveness Awards.
The Awards aim to promote best practice in communication planning, research and evaluation. This year saw a record number of entries. The entries were judged by a panel of international PR and communications professionals.
Barry Leggetter, CEO of AMEC, the International Association for Measurement and Evaluation of Communication, said: ““This year we have established names in media measurement on the shortlist but it is also good to see new names for the first time.
“Being shortlisted is a win in its own right because it shows that the work is outstanding on an truly international level.”
The winners will be announced at the AMEC Awards presentation event in Bangkok, during the AMEC Global Summit, on the evening of Wednesday 17th June. For more details, go to www.amecawards.com
The shortlist is:
CATEGORIES FOR MEDIA INTELLIGENCE, RESEARCH & INSIGHTS COMPANIES
Best measurement of a business to business campaign
Ex Libris for BOOM Communications PR Agency, Promobot
NEWTON Media Group for Tesco
Best measurement of a consumer campaign
Cision for Samsung
Cision for Slimming World
Isentia for DBS
Isentia for SM Supermalls
PRIME Research for Skoda
Best measurement of a public sector campaign
Mediaverse for NBN Co
PRIME Research for Reuters Institute for the Study Of Journalism
Best measurement of a not-for-profit campaign
Isentia for R U OK?
Isentia for White Ribbon Day
M-Brain Sweden for H&M Foundation
Retriever for The Fritt Ord Foundation
Best use of integrated communication measurement/research
CARMA for Emirates Airline
Cision for Stroke Association
Isentia for R U OK?
Kantar Media for AstraZeneca
NEWTON Media Group for Tesco
PR News Partners for Aviasales
Most impactful client recommendations arising from a measurement study
Argus de la Presse for Generali
CARMA for Anonymous client
CARMA for Emirates Airline
Cision for Samsung
Isentia for New Zealand Olympic Committee
Isentia for White Ribbon Day
Kantar for GE Healthcare
Mediaverse for NBN Co
Most innovative use of measurement in a digital campaign
Isentia for Harbour City Estates Limited
Kantar Media for Goodyear
PR News Partners for Aviasales
Categories for PR Consultancies, Communication Agencies and In-house Communication Teams
Best campaign in the public and not for profit sectors
Department of Health for FGM prevention programme summer campaign 2016
Department of Health for Smoking in vehicles
Mischief for National Trust
Ogilvy Public Relations Hong Kong for Mead Johnson Nutrition Hong Kong
Ogilvy Public Relations Hong Kong with Geometry Global HK for WWF
Most effective B2B PR campaign
Howorth/Ogilvy Public Relations Australia for SAP Australia and New Zealand
One Voice Connect Research for Philips
Smoking Gun PR for Bright HR
Most effective consumer PR campaign
Edelman Intelligencefor Starbucks
FleishmanHillard Fishburn for Fitbit
Ogilvy Public Relations, Beijing for Intel
Pegasus for Sanofi, Pharmaton
Red Consultancy for Boots Opticians
Smoking Gun PR for Silentnight
CATEGORIES FOR ALL
Best use of measurement for a single event
CARMA for Emirates Airline
Cision for Samsung
GlobalNews Group for RC PR
Infomedia for Politiken
Isentia for New Zealand Olympic Committee
Newsclip Media Monitoring for South African Guild of Motoring Journalists
Ogilvy Public Relations Sri Lanka for Verite Research
PRIME Research for Reuters Institute for the Study Of Journalism
PRIME Research for Skoda
Best use of a measurement framework
Cision for Best Practice Framework
Cision for Museum of London
Cision for Slimming World
Media Measurement for UNICEF
Mischief for National Trust
Travel Alberta for Media Quality Score at Travel Alberta
Best multi-market reporting
CARMA for Emirates Airline
Kantar Media for UEFA
Media Measurement for UNICEF
Best use of social media measurement
Citypress for British Land
FleishmanHillard for SAP
Golin for Adobe
U.S. Department of State, Bureau of Informational Programs, Office of Analytics for U.S. Department of State
Innovation award for new measurement methodologies
1000heads for GoPro
buho™ for all of their clients
FleishmanHillard for YouTube
Infomedia for Monday Morning
Ketchum Global Research & Analytics for Cleveland Clinic
Public Health England for Change4Life Sugar Smart
Plain English award for simplicity in campaign effectiveness measurement and reporting
Cision for TD Bank
Mediaverse for US based global bank
Newsclip Media Monitoring for South African Guild of Motoring Journalists
SPECIAL AWARDS
AMEC Communications Research & Measurement Company of the Year
Agility PR Solutions
CARMA
Isentia
Young Professional of the Year
CARMA – Mania Abboud
Infomedia – Lasse Skjoldan
Insight Communications – Alice Collins
Isentia – Alex Gyde
Kantar Media – Georgie Bents
Mediaverse – Sally Chadwick