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A major debate on the importance of proving the value of PR and communications programmes is a highlight of the Global Summit in May.
The special session, called Measurement and the PR and Communications Professional – Why measurement should be non-negotiable, will involve top international speakers from China, India, the United States, Hong Kong, the Middle East, Australia and the UK.
The AMEC Global Summit will bring together international PR leaders, PR consultancy heads, corporate communications and Non-Profit professionals in a special session to help PR and communications professionals commit to using the latest techniques.
Richard Bagnall, Chairman of AMEC, said: “This is one of the most important sessions we have ever organised at our Global Summit.
“AMEC represents excellence in communications measurement but we are aware that much needs to be done, in Asia Pacific and elsewhere in the world, to raise standards and inform the market place on what best practice looks like.”
Bagnall said the aim was to capture the experience of the international speakers taking part. “Measurement in public relations is not an option, but an absolute necessity, “he added.
Richard Bagnall, Chairman of AMEC
Among the speakers in the special session will be:
Mr. Zhao Dali, Executive Vice President and Secretary General of China International PR Association (CIPRA). China.
Francis Ingham, PRCA Director General & ICCO Chief Executive, UK.
Dr. (Col.) Rajeev Kumar, Chair, IABC Asia Pacific Region, General Manager – Learning and Development, Tata Institute of Social Sciences, India.
Dr. Tina McCorkindale, President & CEO, Institute for Public Relations, US.
Andy West, Group Chief Development Officer -Hotwire Public Relations.
Brian Lott, Executive Director, Group Communications, Mubadala. Middle East.