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A new research study has been launched to find out the importance of communications measurement in Non-Profit organisations.
The research study is being carried out by the Non-Profit Group of the International Association for the Measurement and Evaluation of Communication (AMEC).
AMEC’s study will assess the relevance of communications research and measurement to a Non-Profit organisation, as well as to explore how Non-Profit communications professionals are managing disruptive changes (e.g., such as social media) in the industry.
Specifically, the research aims to explore:
Do the management teams of Non-Profits consider communications measurement to be important in changing times?
What new and innovative methods are being used in communications measurement to address disruptive communications caused through technological change?
Whether measurement is now considered a necessity to deliver the most effective and impactful communications.
All Non-Profits anywhere in the world are invited to take part by clicking on this link.
Members of the AMEC Non-Profit Group include the Bill & Melinda Gates Foundation, UNICEF, Cleveland Clinic, OXFAM GB and World Food Bank.