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International association for the measurement and evaluation of communication
A new research study has been launched to find out the importance of communications measurement in Non-Profit organisations.
The research study is being carried out by the Non-Profit Group of the International Association for the Measurement and Evaluation of Communication (AMEC).
AMEC’s study will assess the relevance of communications research and measurement to a Non-Profit organisation, as well as to explore how Non-Profit communications professionals are managing disruptive changes (e.g., such as social media) in the industry.
Specifically, the research aims to explore:
All Non-Profits anywhere in the world are invited to take part by clicking on this link.
Members of the AMEC Non-Profit Group include the Bill & Melinda Gates Foundation, UNICEF, Cleveland Clinic, OXFAM GB and World Food Bank.
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