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International association for the measurement and evaluation of communication
AMEC is again providing an advisory service for the Research and Measurement categories of the PR Lions awards, part of the Cannes Lions International Festival of Creativity.
AMEC will provide research advisors to help firms improve their entries through a new Data & Measurement Advisory Scheme.
In the scheme, selected representatives from AMEC will be available to assist companies entering campaigns into two categories: Research, Data Analytics & Insight Generation and PR Excellence in Effectiveness.
The research advice is available on a confidential first come, first serve basis and will be allocated to the first 20 entries into each category, determined by the PR Lions organisers prior to the Festival.
Speaking on the partnership Fiorenza Plinio, Head of Awards Development at Cannes Lions, commented: “We were pleased to get AMEC on board last year to help us grow these two data and research categories. We are confident that we will attract more entries in 2017 with an increased focus on data analytics and evaluation within PR.”
“We believe the partnership with AMEC will offer entrants a unique opportunity to get strong, objective advice from industry professionals, and have the best chance of showcasing award-winning work.”
Barry Leggetter, CEO of AMEC, said: “We are delighted to again work with PR Lions to help them grow these two data and research categories. It is a practical way in which some of our most expert researchers can help enhance the PR campaigns that have produced a measureable and proven impact on a client’s business and reputation.”
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