AAP in Strategic Alliance

Australian Associated Press (AAP) and Dow Jones have announced a strategic alliance in Australasia bringing together Factiva, Dow Jones’ search and alerting database for business-critical information, with AAP’s media analysis arm, The Media Research Group (MRG).
The alliance will deliver complementary media analysis reports, research reports, and information newsletters to Factiva clients, utilising MRG’s system and human media analytics combined with Factiva’s extensive database of thousands of premium news and information sources.
MRG Managing Director, Michael O’Connell, said: “As news and content services continue to disaggregate in Australia, corporate, government and community sector clients are increasingly seeking comprehensive and digestible analysis of particular organisations, issues and people,” said Medianet and
“Together with Dow Jones, we see this exciting new relationship as the first step in creating a truly integrated media and business intelligence solution for the Australasian market and opening a largely untapped market across the region.”