Talking Point – professionals speak out!
‘Toe bone to the head bone’ logic model
Professor Jim Macnamara observes that PR and communication academics have been talking about evaluation for 30 years [...]
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AMEC summit must take measurement message industry-wide
Stephen Waddington, European Digital & Social Media Director at Ketchum, feels like reaching for his air horn again! He argues that anyone that says that public relations can’t be measured hasn’t investigated it properly.
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Insights – The critical ingredient
Insights Critical for Effective PR but Must Go Beyond the ‘Bleeding Obvious’ By Marion McDonald.
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Are you a professional or a user?
Philip Sheldrake is quite clear. He has never been fond of the word 'user'? It lacks the caring qualities of a much more appropriate word, customer, and for him, even evokes images of substance abuse. Read on …his intentions are entirely honourable!
Read more‘Toe bone to the head bone’ logic model
AMEC summit must take measurement...
Insights – The critical ingredient
Are you a professional or a user?
Downloads
Knowledge Share – 4th European Summit
AMEC’s 4th European Summit in Dublin. Where speakers gave their permission, their presentations are available for download.
Knowledge Share – 1st Asia Pac
AMEC’s first Asia Pacific Summit in Hong Kong. Where speakers gave their permission, their presentations are available for download.
Knowledge Share – Big Ask 2011
Speaker presentations now available from the “Big Ask” conference on social media measurement in London, November, 2011
IPR White Papers
Reports/Papers
