AMEC Integrated Evaluation Framework
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How to Measure Communication

Leading communications professional Rachel Miller has lost count of the times she has judged industry awards and been frustrated by the lack of measurement in the entries. But she says there are no excuses any more!

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Why measurement matters – the agency viewpoint

For many years, the word measurement would send communication professionals running for the hills. Or for a drink. I can almost see it now. A shuffling of papers...

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How to Measure Communication
Why measurement matters – the agency viewpoint”
 
 

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Return on Engagement

See Chris Foster’s Return on Engagement Infographic.

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Knowledge Share Essentials

The “Essentials” collection contains good essential resource info [...]

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