Talking Point – professionals speak out!
Professor Jim Macnamara observes that PR and communication academics have been talking about evaluation for 30 years [...]Read more
Stephen Waddington, European Digital & Social Media Director at Ketchum, feels like reaching for his air horn again! He argues that anyone that says that public relations can’t be measured hasn’t investigated it properly.Read more
Insights Critical for Effective PR but Must Go Beyond the ‘Bleeding Obvious’ By Marion McDonald.Read more