Workshop C

Title: How to turn data into insights and what is an insight anyway?
Data has never been more important in understanding consumers, their habits, and what drives their behaviour. The workshop will include:

  • Data is meaningless unless it is interpreted.
  • How to give customers a real sense of direction.
  • Organisations are drowning in data –how to turn that data into relevant and actionable insight.

Moderator: John Croll, CEO, iSentia.
Panel: Philip Lynch, Director of Media Evaluation, Kantar Media; Eve Stevens, Vice President, Insight Analytics, Waggener Edstrom Worldwide; Jeni Chapman, US Managing Director, Gorkana Group; Kristina Nilsen, Media Analysis Director, Retriever; Matt Painter, Head of Research, Echo Research.