Posts

Delving into AI’s transformative role in media analytics: An AMEC roundtable discussion

  DALL·E: A conceptual image of a diverse group of industry…
Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation: an introduction_Konstantinos Karakostas_Director of Machine Learning_Commetric

Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation: an introduction

by Konstantinos Karakostas, PhD - Director of Machine Learning,…
Remembering Francis Ingham.

Remembering Francis Ingham

Former AMEC Chair Richard Bagnall, captures AMEC’s close relationship…

AMEC Rising Stars 2023 – Nominations open until 16 January 2023

We are calling on AMEC members and our wider community including…

The new frontier of earned attribution

Speaking at the AMEC Virtual Global Summit on Measurement about…
Barcelona Principles 3

The New Normal: Is there PR after pandemic?

Speaking at the AMEC Virtual Global Summit on Measurement, Lilia…

Deep fake, crypto currencies and blockchain

The disruptive influence of tech is high on the agenda at the…

Accelerated expectations in the age of chaos – trust in the post-Covid world

Covid-19 has presented an unprecedented challenge to businesses…

Is a perception always true to reality?

Petra Masinova, Global Director of Reputation Intelligence, Kantar,…

Don’t Fear Data: Making the Shift to Outcome-Based PR Measurement

Ben Chodor, President, Intrado Digital Media The way public…

Why 2020 Has Changed Everything and Nothing

Author: Jon Meakin, President, North America at Clarity PR. What…
Barcelona Principles 3

Barcelona Principles 3.0 – What does it mean for comms measurement?

Barcelona. Famous for its history, architecture and football.…