Posts

Entering the Age of “So What?”

“Gone are the days of single-use outputs and ‘data-dumps!”…

Be a fox – how to succeed in a post-COVID world

A change in mindset towards a more agile uncertainty-embracing…

Technologies to measure behaviour change

“This year has brought behaviour change into the public consciousness.”…

Deep fake, crypto currencies and blockchain

The disruptive influence of tech is high on the agenda at the…

Twenty-five ways PR agencies can embrace better measurement and evaluation

For 25 years, the Association for the Measurement and Evaluation…

Don’t Fear Data: Making the Shift to Outcome-Based PR Measurement

Ben Chodor, President, Intrado Digital Media The way public…

Tracing the ‘march to standards’ in PR measurement and evaluation

By Alexander Buhmann, Ph.D., Professor Jim Macnamara PhD, FAMEC,…

Upscaling the role of Media Monitoring, Measurement & Evaluation in Post COVID-19

A great #AMECMM contribution hosted by AMEC member Philip Odiakose…

Why 2020 Has Changed Everything and Nothing

Author: Jon Meakin, President, North America at Clarity PR. What…
Virtual Summit 2020 Announcement

Mixed Measurement Methods: Why integrating market research adds value to media intelligence

AMEC Virtual Summit 2020 session presented by Florian Laszlo,…

Fireside Chat – managing crisis communications, WHO

With Gabby Stern, Director of Communications, World Health Organisation,…

AMEC Webinar Recording: Keeping Measurement Relevant During Times Of Crisis

It’s undisputed that PR and communications measurement is essential.…