Posts

Tracing the ‘march to standards’ in PR measurement and evaluation

By Alexander Buhmann, Ph.D., Professor Jim Macnamara PhD, FAMEC,…

Beginning at the beginning: How using the IEF can help you find your why

By Daniella Graham, Senior Strategist, Mischief PR Earlier…

A Guide to Share of Search: Everything You Need To Know

Share of search is a metric that’s been accessible for well…