Posts

AMEC Mentor Program

The Launch of the AMEC Mentoring Programme

AMEC is today launching a mentoring programme, aiming to create…
AMEC Measurement Month 2020

Measurement 101: answering the tricky questions

In this 3-minute read for measurement month 2020, AMEC members…

Why 2020 Has Changed Everything and Nothing

Author: Jon Meakin, President, North America at Clarity PR. What…

CALL FOR MENTORS TO JOIN THE NEW 2021 AMEC MENTORING PROGRAMME

AMEC is launching a new mentoring programme in February 2021…

AMEC Agency Toolkit Part 1, The Why, What, and How of Measurement

The AMEC Agency SIG have been developing a free toolkit for members…
Agencies Unite to Launch Common Ground Initiative

AMEC Agency Common Ground – what’s next

AMEC Virtual Summit 2020 session presented by Jon Meakin, Chair,…

COULD LISTENING BE THE KEY TO BETTER MEASUREMENT?

Author: Marianne Morgan, Director of Research and Analytics at…

Getting to the heart of the matter

Jon Meakin, West Coast Lead | Global Head of Strategic Services,…

Making measurement resolutions stick

Allison Spray, Managing Director, Data + Analytics at Hill+Knowlton…

Begin with measurement and analytics

Nicole Moreo, Senior Vice President, Analytics, Ketchum Inc One…

Pitching for PR measurement investment

A PR manager stands before her assembled board members. “I’d…

Colour coded post it notes and a wall, is all you need to get started with the AMEC Framework

It’s been perhaps the busiest measurement month ever in 2019…