Posts

AMEC Measurement Month 2020

Measurement 101: answering the tricky questions

In this 3-minute read for measurement month 2020, AMEC members…

Why 2020 Has Changed Everything and Nothing

What a year 2020 has been. The global pandemic has touched every…

CALL FOR MENTORS TO JOIN THE NEW 2021 AMEC MENTORING PROGRAMME

AMEC is launching a new mentoring programme in February 2021…

AMEC Agency Toolkit Part 1, The Why, What, and How of Measurement

The AMEC Agency SIG have been developing a free toolkit for members…
Agencies Unite to Launch Common Ground Initiative

AMEC Agency Common Ground – what’s next

AMEC Virtual Summit 2020 session presented by Jon Meakin, Chair,…

COULD LISTENING BE THE KEY TO BETTER MEASUREMENT?

Author: Marianne Morgan, Director of Research and Analytics at…

Getting to the heart of the matter

Jon Meakin, West Coast Lead | Global Head of Strategic Services,…

Making measurement resolutions stick

Allison Spray, Managing Director, Data + Analytics at Hill+Knowlton…

Begin with measurement and analytics

Nicole Moreo, Senior Vice President, Analytics, Ketchum Inc One…

Pitching for PR measurement investment

A PR manager stands before her assembled board members. “I’d…

Colour coded post it notes and a wall, is all you need to get started with the AMEC Framework

It’s been perhaps the busiest measurement month ever in 2019…

Putting Planning at the Heart of Measurement

There’s something pleasingly ironic about November being AMEC…