Posts

Twenty-five ways PR agencies can embrace better measurement and evaluation

For 25 years, the Association for the Measurement and Evaluation…
AMEC Mentor Program

The Launch of the AMEC Mentoring Programme

AMEC is today launching a mentoring programme, aiming to create…
AMEC Measurement Month 2020

Measurement 101: answering the tricky questions

In this 3-minute read for measurement month 2020, AMEC members…

Why 2020 Has Changed Everything and Nothing

Author: Jon Meakin, President, North America at Clarity PR. What…

CALL FOR MENTORS TO JOIN THE NEW 2021 AMEC MENTORING PROGRAMME

AMEC is launching a new mentoring programme in February 2021…

AMEC Agency Toolkit Part 1, The Why, What, and How of Measurement

The AMEC Agency SIG have been developing a free toolkit for members…
Agencies Unite to Launch Common Ground Initiative

AMEC Agency Common Ground – what’s next

AMEC Virtual Summit 2020 session presented by Jon Meakin, Chair,…

COULD LISTENING BE THE KEY TO BETTER MEASUREMENT?

Author: Marianne Morgan, Director of Research and Analytics at…

Getting to the heart of the matter

Jon Meakin, West Coast Lead | Global Head of Strategic Services,…

Making measurement resolutions stick

Allison Spray, Managing Director, Data + Analytics at Hill+Knowlton…

Begin with measurement and analytics

Nicole Moreo, Senior Vice President, Analytics, Ketchum Inc One…

Pitching for PR measurement investment

A PR manager stands before her assembled board members. “I’d…