Making measurement resolutions stick20th January 2020Allison Spray, Managing Director, Data + Analytics at Hill+Knowlton… https://amecorg.com/wp-content/uploads/2020/01/allisonspray.jpg 500 667 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2020-01-20 10:25:352020-01-20 10:34:11Making measurement resolutions stick
Begin with measurement and analytics14th January 2020Nicole Moreo, Senior Vice President, Analytics, Ketchum Inc One… https://amecorg.com/wp-content/uploads/2020/01/railroad-tracks-57e6d6464b_180.jpg 180 278 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2020-01-14 12:06:542020-01-20 10:21:41Begin with measurement and analytics
Pitching for PR measurement investment9th December 2019A PR manager stands before her assembled board members. “I’d… https://amecorg.com/wp-content/uploads/2019/12/christina-wocintechchat-com-ftCWdZOFZqo-unsplash-002.jpg 4016 6016 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-12-09 13:00:052019-12-09 13:00:05Pitching for PR measurement investment
Colour coded post it notes and a wall, is all you need to get started with the AMEC Framework5th December 2019It’s been perhaps the busiest measurement month ever in 2019… https://amecorg.com/wp-content/uploads/2019/12/measure-ste.png 410 640 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-12-05 09:34:312019-12-05 09:34:46Colour coded post it notes and a wall, is all you need to get started with the AMEC Framework
Putting Planning at the Heart of Measurement27th November 2019There’s something pleasingly ironic about November being AMEC… https://amecorg.com/wp-content/uploads/2019/11/globe-head-travel-SM.jpg 983 1440 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-27 21:08:152019-11-27 21:08:15Putting Planning at the Heart of Measurement
Five tips for measuring on a shoestring budget22nd November 2019We can all agree that measurement and analytics are essential… https://amecorg.com/wp-content/uploads/2019/11/clothespins-55e6dd444c_180.jpg 180 270 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-22 09:32:472019-11-22 09:32:47Five tips for measuring on a shoestring budget
Five behavioural ‘nudges’ to help drive culture change in your organisation15th November 2019Let’s be honest: change is hard. Whether it’s keeping… https://amecorg.com/wp-content/uploads/2019/11/puzzle-1427979-640x480.jpg 480 640 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-15 14:56:412019-11-15 14:56:41Five behavioural ‘nudges’ to help drive culture change in your organisation
Manchester PR agencies collaborate in global knowledge sharing push14th November 2019MANCHESTER PR AGENCIES FIND COMMON GROUND IN GLOBAL INITIATIVE Three… https://amecorg.com/wp-content/uploads/2019/11/L-R-Rick-Guttridge-Libby-HOward-James-Crawford.IMG_6154.png 1000 750 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-14 16:06:562019-11-14 16:09:47Manchester PR agencies collaborate in global knowledge sharing push
Three measurement myths debunked12th November 2019What’s stopping you doing measurement? According to the… https://amecorg.com/wp-content/uploads/2019/11/tapemeasure.png 450 701 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-12 13:27:402019-11-12 13:30:05Three measurement myths debunked
How PR can play a major role in commercial measurement and attribution11th November 2019Contrary to popular belief, PRs can and should play a major role… https://amecorg.com/wp-content/uploads/2019/11/man_digital_tablet_digital.jpg 256 384 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-11 13:32:482019-11-12 13:52:26How PR can play a major role in commercial measurement and attribution
How to move teams away from AVEs or impressions?7th November 2019 “We need AVE” or “we need the impressions number” …in… https://amecorg.com/wp-content/uploads/2019/11/GOLIN.jpg 238 300 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-07 10:08:472019-11-07 15:38:28How to move teams away from AVEs or impressions?
How do you persuade clients (especially those with modest resources) to invest in measurement and evaluation?6th November 2019 AMEC MM 2019 BLOG - Rick Guttridge, Co-Owner and Managing… https://amecorg.com/wp-content/uploads/2019/11/sg-300x170-1.png 170 300 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-06 11:43:352019-11-07 11:02:07How do you persuade clients (especially those with modest resources) to invest in measurement and evaluation?