Posts

Begin with measurement and analytics

Nicole Moreo, Senior Vice President, Analytics, Ketchum Inc One…

Tackling GDPR compliance when handling data for communication

For many communication professionals, the EU’s General Data…

Putting Planning at the Heart of Measurement

There’s something pleasingly ironic about November being AMEC…

European Members Fireside Chat

As the AMEC community assembles for Measurement Month 2019, our…

4 Copyright Intersections; Risk, Requirements, Responsibility, Redux

By Dan Schaible, Schaibleintell Consulting 1 - The intersection…
AMEC Measurement Month 2019

Why every month should be measurement month

Today (1st November) marks the start of AMEC Measurement Month. It’s a tried and trusted technique used by organizations the world over to designate a month (or week, or day) as a point of focus for their particular cause.