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Machine Learning Meets Media Analysis: From Hype to Reality

There is hardly any industry that has not jumped on the AI and…

When measuring brand value, keep it simple

What important considerations should we keep in mind when gathering…

Google Data Studio as an Integrated PR Measurement Platform

Author: Tressa Robbins, Burrelles, VP Client Onboarding. AMEC…

Data-driven strategies become an organisational priority

Data analysis is no longer only a success indicator of your own…

4 New Year’s resolutions for making PR measurement big in 2020

Simon Gebauer, CCO »OBSERVER« GmbH Medienbeobachtung &…

Begin with measurement and analytics

Nicole Moreo, Senior Vice President, Analytics, Ketchum Inc One…