Posts

The new frontier of earned attribution

Speaking at the AMEC Virtual Global Summit on Measurement about…

JOIN The New AMEC Gen Hub

Welcome to the AMEC Gen Hub. There’s nothing quite like…

Rules of engagement: A 360-degree view of media topics and their audience

The profusion of media data is growing at such a rapid rate that…

Be a fox – how to succeed in a post-COVID world

A change in mindset towards a more agile uncertainty-embracing…

Deep fake, crypto currencies and blockchain

The disruptive influence of tech is high on the agenda at the…

Using data to bring gender balance to the media – Sport New Zealand

How balanced is the media’s gender representation of sport…

Is a perception always true to reality?

Petra Masinova, Global Director of Reputation Intelligence, Kantar,…

Student Summit Session Perspective: Changing behaviour, protecting the NHS, saving lives

The past year has been absolutely challenging for the state government.…

When measuring brand value, keep it simple

What important considerations should we keep in mind when gathering…

AMEC launches a new way to learn with the Foundation Course in Measurement and Evaluation

Are you new to the topic of measurement and evaluation and want…

An event is an event is an event

Once upon a time, an event was a simple thing – it took place…