Posts

The new frontier of earned attribution

Speaking at the AMEC Virtual Global Summit on Measurement about…

Tracing the ‘march to standards’ in PR measurement and evaluation

By Alexander Buhmann, Ph.D., Professor Jim Macnamara PhD, FAMEC,…

Communications Measurement Matters More Now Than Ever

By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media…

Barcelona Principles 3.0: Why outcome-focused planning is essential, not optional

By Daniella Graham, Senior Strategist at Engine Mischief This…

AMEC Webinar Recording: Keeping Measurement Relevant During Times Of Crisis

It’s undisputed that PR and communications measurement is essential.…