Posts

Plan it - Don't Wing It

PLAN IT – DON’T WING IT!

Andy West, Chief Development Officer – Hotwire @westofcenter Sitting…

Begin with measurement and analytics

Nicole Moreo, Senior Vice President, Analytics, Ketchum Inc One…

What Henry V can teach us

What Henry V can teach us about persuading clients to abandon…

Putting Planning at the Heart of Measurement

There’s something pleasingly ironic about November being AMEC…

How do you build an agency measurement and evaluation practice from the ground up?

Measurement. It is a fundamental part of almost every brief we…

Manchester PR agencies collaborate in global knowledge sharing push

MANCHESTER PR AGENCIES FIND COMMON GROUND IN GLOBAL INITIATIVE Three…

Three measurement myths debunked

What’s stopping you doing measurement? According to the…

How PR can play a major role in commercial measurement and attribution

Contrary to popular belief, PRs can and should play a major role…
AMEC Measurement Month 2019

Why every month should be measurement month

Today (1st November) marks the start of AMEC Measurement Month. It’s a tried and trusted technique used by organizations the world over to designate a month (or week, or day) as a point of focus for their particular cause.