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International association for the measurement and evaluation of communication
Paul Parton is the Group Chief Strategy Officer for the Golin Group of agencies. He’s charged with overseeing strategic operations for Golin, The Brooklyn Brothers, Devries Global and VirgoHealth brands, providing executive counsel to strategy leads across the agencies, advancing the planning process and leading strategy development for some of the agency’s largest client assignments. He also serves as CSO for the Collective Intelligence unit of the Interpublic group; one of the big four marketing services holding companies. He came to Golin via their acquisition of The Brooklyn Brothers; the creative agency he co-founded in 2005. Under his leadership, that agency grew from six people in an artist studio in NYC to 120 people across three countries serving clients such as Pepsi, NBC, Jaguar/Land Rover and Remy Martin. Before the Brooklyn Brothers, he was Executive Director of brand planning in DDB’s New York office. And a managing partner of their Singapore office. He began his career in the ‘University of Advertising’ as a graduate trainee with Ogilvy and Mather, London. Between 2005 and 2010 he wrote ‘The consumer’, a monthly column for Media Magazine that focused on the changing nature of media consumption and particularly the impact of social media on brand building. He has lectured on the topics of brand planning, strategy, research and insights and modern marketing at Fordham University, Iona College, the University of Rhode Island and Roger Williams University. A proud Scotsman and, now, native New Yorker, Paul splits his time between Manhattan and Connecticut with his wife and four children. Outside work, he’s an endurance cyclist, occasional Ironman triathlete and blues guitarist. He holds an MBA with distinction in strategic marketing from The University of Hull.
Job Title: Group Chief Strategy Officer, Golin
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