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International association for the measurement and evaluation of communication
In her 20+ years of working in advertising, marketing, media, and communications, Megan has been on the forefront of leading brands and agencies through transformative times to unlock growth and opportunity. She is considered a trusted and visionary leader with a passion for building audience-centric marketing and communications eco-systems for major brands, effectively ushering them into the era of “the living brand” where impact, relevancy, and acting with certainty are critical to success.
In leading the Data and Intelligence Strategy initiative for Edelman, Megan is at the forefront of strategically advising brands and Edelman teams as they bring technology and earned audience data into their communications work. Prior to joining Edelman, Megan led the West Coast Paid Media and US Brand Publishing practice for Razorfish where she led paid partnerships and strategy, while also building a brand publishing and audience monetization offering. During her time at Razorfish, Megan led some of the marketing industry’s first implementations of cloud-enabled marketing and advertising technology initiatives for brands like Best Buy and Microsoft, thereby increasing the impact of their digital marketing 10-40x.
Job Title: US Head of Data and Intelligence Strategy, Edelman
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