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International association for the measurement and evaluation of communication
Caitlin Johnson is the Senior International PR Manager for VisitBritain, with more than 8 years’ experience working in PR across many sectors including fashion, lifestyle, and travel.
Caitlin has worked for VisitBritain, promoting the UK as a destination to visit, working with partners to promote and develop the visitor economy, to a global audience for the past 3 years. Currently she leads on creating, implementing and measuring global PR strategies, ensuring that activity is integrated across the organisation.
In 2018, Caitlin led the successful tender for global evaluation, leading on the implementation and embedding of Commetric and Intrado’s services to collect and curate evidence of earned media outputs across 21 territories in order to understand performance against KPIs and how these supported organisational objectives.
Job Title: Senior International PR Manager, VisitBritain
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