Username or Email Address
Lost your password?
International association for the measurement and evaluation of communication
Chairman, International Association for Measurement and Evaluation of Communication (AMEC)
Dr. David Rockland leads Ketchum’s research, measurement, analytics and insights services. In addition, he is CEO for Ketchum Change, the firm’s change communications consulting enterprise. He manages approximately 160 people across the two business units in about 20 offices globally. He also formed Ketchum Interactive, now known as Ketchum Digital.
David took over as international Chair of AMEC in January after serving on the Board and being inaugural chair of AMEC’s North American Chapter. He led the development and implementation of the first-ever industry standards for PR measurement in 2010, the Barcelona Principles, as well as the setting of a 2020 agenda for measurement and evaluation of communication. In part for that effort, he was inducted into the PRNews Measurement Hall of Fame in April, 2012. He regularly lectures at various conferences and other events around the world about the Barcelona Principles and other aspects of communications measurement, and writes a monthly column on measurement for the Public Relations Society of America. He is an emeritus member of the IPR Commission on PR Measurement and Evaluation, and was its Chairman for 2007 and 2008.
Prior to joining Ketchum, David was Senior Vice President and Managing Director for Roper Starch Worldwide where he managed the company’s environmental and public relations practice areas. David previously owned his own firm, The Rockland Group, specialized in environmental issues management and marketing, which he sold to Roper Starch in 1998. Clients included the National Cattlemen’s Beef Association, BHP Copper, International Association of Fish and Wildlife Agencies, and Public Lands Foundation. He has also held the top corporate communications role at two large global corporations.
He holds a Ph.D. in Natural Resource Economics from the University of Delaware, and has held teaching roles at Rutgers, NYU, and the University of Maryland. He and his wife, Sarah Dutton of CBS News, reside in New York City as well as a farm on Maryland’s Eastern Shore.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds: