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International association for the measurement and evaluation of communication
Rayna de Lange, CEO of DeLange Analytics, an independent all-around research and analytics agency, is an entrepreneur, consultant and analytical mind. Rayna was one of the founders of Perceptica Media Analytics and head of the global media evaluation business of A Data Pro. She is an author and mentor of numerous business strategies and projects in the media intelligence field. Rayna has been actively working to help the industry advance as a Chair of AMEC’s College and Education group and a member of AMEC’s Social Media Measurement group, which sets the standards for social-media analysis worldwide. Rayna has also been a guest lecturer on communications measurement and evaluation in several universities.
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