Rayna De Lange

  • Job Title: CEO, DeLange Analytics AMEC
  • Country: Bulgaria
  • City: Sofia


Rayna de Lange, CEO of DeLange Analytics, an independent all-around research and analytics agency, is an entrepreneur, consultant and analytical mind. Rayna was one of the founders of Perceptica Media Analytics and head of the global media evaluation business of A Data Pro. She is an author and mentor of numerous business strategies and projects in the media intelligence field. Rayna has been actively working to help the industry advance as a Chair of AMEC’s College and Education group and a member of AMEC’s Social Media Measurement group, which sets the standards for social-media analysis worldwide. Rayna has also been a guest lecturer on communications measurement and evaluation in several universities.

Areas of Expertise

  • Analytics and ROI
  • Effectivness measurement on a shoestring
  • How to measure corporate reputation and brand equity
  • How to turn data into insights
  • Increasing desire to more deliberately quantify the impact of communications programs
  • Public Relations Research Measurement and Evaluation
  • Return on Engagment
  • Social Media Measurement
  • Why measurement and analytics is important to PR professionals

Personal Contact Details

Company Contact Details

Further Info

Proposed Presentation Titles
  • Testing & validating social-media impact on business results
  • Effective measurement in social media