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International association for the measurement and evaluation of communication
Colin Wheeler is a specialist in in research, insight and communications evaluation. He is Director of Understanding Expertise, offering freelance consultancy utilising 20 years’ experience in agency and client-side roles. He is currently a member of the International Board for AMEC, and a member of the MRS & ESOMAR.
He is also an Associate with The Measurement Practice, a partnership of senior professionals encompassing experience across the marketing and communications sectors.
Colin ran the WE Communications EMEA Insight & Analytics team, providing measurable insight and understanding for client communications activity for over 3 years. Previously he spent 9 years at British Airways specializing in global brand, communications and reputation research. Colin has also worked as an independent consultant with several global market research agencies.
Flexible and approachable, he takes a customised approach to business problems, ensuring the background and context is clear and delivering practical and relevant recommendations and direction.
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