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International association for the measurement and evaluation of communication
Ann Si Krol has been in the communications industry for over 20 years both as a consultant as well as on the client side. She has broad knowledge of both operational and strategic issues concerning communication and marketing and even though she has always held a 360 approach her expertise is within digital. The last 10 years Annsi has worked within media monitoring, media analysis, business development and measuring and evaluating communication. She has a through the years managed companies within linguistic development and media analysis and consultant companies within digital communication and PR. She is now the CEO and founding partner of byBrick Insight, a communication strategy agency with analysis and insights as its core and part of the byBrick Group in Sweden. Annsi has a long experience working with large global industrial companies such as Ericsson, ABB, Volvo, SKF, Munters, HeidelbergCement etc.
Her main focus today is supporting B2B customers understanding how to measure and evaluating integrated communication and connect it to other Business KPIs to ensure effective strategies and tactics as well as a motivated and efficient organization that work with good supporting processes.
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