AMEC has prepared a video tutorial to help PR professionals demystify social media measurement. The video uses step-by-step instructions through a case history example to show how the new AMEC Social Media Measurement Frameworks works in action.

Press play to see the video which includes testimonials from the CIPR, PRCA and from Alex Aiken, Executive Director, Government Communications, HM Government UK.

View the Social Media Measurement Framework User Guide

Social Media Measurement Framework documents:

Download the Paid, Owned and Earned Framework:
PowerPoint | PDF

Download the Programme, Business and Channel Metrics Framework:
PowerPoint | PDF

Download the menu of potential metrics for use in either framework: