Marking the 25th anniversary of AMEC, and enjoying the look back over the years, we most importantly looked to the industry’s bright future by acknowledging  25 rising stars in measurement and evaluation of communication 2021. These recipients were nominated through a brief form and then reviewed by the AMEC Gen Hub. The response to this initiative was fantastic with 38 organisations, across all continents, reflecting AMEC’s truly diverse global membership. You can see the full 25 lineup of Rising Stars winners below and their individual profiles in alpha order, with key highlights of their winning attributes.