Measurement Month 2020

Richard Bagnall, Chair of AMEC,  will take us on the journey of measurement and evaluation. His presentation will include the beginning of AVE’s as a standard to the ‘22 reasons to say NO to AVE’s’, how the AMEC resources continue to aid global professionals from setting objectives to impact of outcomes for organizations large and small. He will also cover what 2021 considerations should be part of your planning in order to set SMART and meaningful objectives to help your organization navigate the next phase of the new normal.

In today’s digital acceleration, most of the data we have is visible. However there is a lot of hidden data in the socially connected world that is not easy to find or even analyze. This is known as dark data. Dark data is found in logs, metadata, text fields, video, audio and photos. And the volume of dark data outweighs the volume of visible data. How can you make sense of this dark data? The minute you leverage dark data to gain insights, the data becomes actionable and is no longer dark. In this webinar you will learn how dark data is valuable and can be your new business strategy.

key takeaways
1. Learn how AI tools will be able to analyze dark data to help organizations with valuable insights
2. Understand how to make use of non-textual data (because the data does not have to be dark)
3. Develop your own dark data strategy to unlock business value

This presentation aims to help digital PRs and SEO outreach specialists to track what really matters: outcomes. Digital PR is a powerful technique, but in the wrong hands can be woefully deployed and debase the public relations industry. We’ll help digital outreach specialists who have SEO objectives to focus on what really matters beyond “the link.”

Attendees will learn:
1. Why are true commercial objectives and impact often overlooked?
2. How digital PRs and SEO outreach specialists can measure beyond the link
3. How to use the AMEC Framework: adapting it for digital PR

In today’s challenging world, the importance of reporting on the impact that media relations has on business success is more critical than ever. The C Suite is scrutinising every penny spent on marketing and communications to drive efficiencies and effectiveness with an eye on cutting budgets and surviving the economic turmoil caused by Covid-19.

Join this webinar where Hotwire’s Chief Development Officer, Andy West will be joined by Lucy Linthwaite at IBM and Stella Bayles at CoverageBook to discuss:

• How to measure and report on business impact from your earned media campaigns
• How to integrate PR campaigns with your broader marketing strategy to break down silos
• How to unpack what your c-suite wants to see in your reporting – and how you can deliver it

Join CARMA Account Director Orla Graham as she talks with influencer marketing guru Scott Guthrie on all things influencers. Hear how influencers are increasingly being used (to successful and sometimes not so successful extents) within the earned media space to drive reputation, awareness and understanding. We’ll be discussing fascinating examples across the public, political and non-profit sectors, as well as getting into the nitty gritty of how you actually measure the impact of influencers.

Scott Guthrie is a professional advisor specializing in influencer marketing, as well as a conference speaker, guest university lecturer, top 10 PR blogger and media commentator. His work is widely respected and has featured in numerous publications, including the Financial Times and The Telegraph, amongst others.

Orla Graham is an Account Director at CARMA, with 13 years of experience in media analysis and insights. She has a particular interest in the not-for-profit sector, having contributed a chapter on evaluation of ‘Communicating Causes: Strategic Public Relations for the Non-profit Sector’ (2018, ed Garsten & Bruce), and is a member of the AMEC Not-for-Profit group, and its Young Leaders group.

Google Data Studio offers a highly flexible and yet inexpensive way of pulling data from multiple sources to create rich interactive reporting dashboards.

It also now provides a way to integrate standard media evaluation data with other relevant information to provide deeper and more holistic insight into attribution and impact of PR activity.

This session will provide an overview of how to build Google Data Studio dashboards combined with tips and techniques for the collection, manipulation and display of multiple relevant data sources.

Key takeaways

Overview of Google Data Studio

How to streamline data collection process

How to combine and blend data sources for PR attribution and impact assessment

A deep dive into PR measurement and evaluation 2020 with global expert, Jim Macnamara

This webinar, led by measurement expert Jason Weekes, simplifies the process of building an analysis service.

In the webinar, Jason, CARMA’s Commercial Director, covers:
– How to get started with your analysis program
– How to identify the most appropriate metrics
– Understanding outputs, out-takes, and outcomes and linking them to activity.
– Tips on building a measurement framework that is relevant to your organization

This webinar is for PR practitioners looking to review the importance of strategic planning in order to assess organisational impact.

Are you finding yourself constantly focused on tactics and short-term campaigns?

Do you solely assess the success of your activities based on output metrics?

Have you started loosing the end goal of what you are really are trying to achieve?

Are you struggling to prove the value of your work to the SMT?

If you answer yes to any of these questions, this event is for you.

This webinar is for communications professionals looking to review the importance of strategic planning in order to assess organisational impact.

CIPR EA’s Outstanding Young Communicator of 2019 will be sharing her experience in the media measurement and PR research industry to introduce best practice and provide practical tips to think PR more strategically.

AMEC is delighted to be an official supporter of the world’s first virtual government communications conference, held as part of the OECD’s Government After Shock global dialogue on 17 November 2020.

It is an opportunity for government and public sector communicators from all over the world to share their experience of the pandemic and discuss the future of government communications beyond 2020.

The Festival will gather analysts, researchers from inside and outside of government, service providers and public servants to explore:
• how COVID-19 has changed the way government and public sector organisations communicate.
• the impacts of technology on government communications.
• the critical role of effective communication in successful digital transformation.

The GovComms Festival will ‘follow-the-sun’ and run for 24 consecutive hours, allowing people from around the world to experience the event in their local markets during business hours, and ensuring the Festival features as much diversity as possible.

The Festival will launch in Canberra, Australia at 10am AEDT, and will then move to Asia, followed by the Middle East, Africa, Europe and finally end in the United States.

The GovComms Festival education partners, Griffith University have matched the challenge and will present an education program to run for 24 hours.

You are welcome to take this short quiz to test your knowledge of Communications Measurement.

How much do you know about “PR Measurement”?

Take the Impact PR Measurement quiz – just 10 questions – to see how much you know about PR Measurement!

Now in its second year The PRWeek Measurement Conference, in partnership with AMEC , will provide delegates with definitive training, advice and guidance on how to build and implement an effective measurement framework for PR campaigns.

Through expert talks, on demand training, case study presentations and practical workshops, delegates will learn what effective PR measurement looks like, how to use a measurement framework and ways to use measurement data to shape strategy and drive business recovery.

Did you know in addition to its beautiful beaches, Barcelona is also home to a set of globally recognized principles for measuring communications?

Enter: the Barcelona Principles, a set of standards for measuring and evaluating the impact of public relations, originally formed at an AMEC Summit in 2010 to serve as an industry-consensus on measurement frameworks for PR professionals.

We’re excited to partner with our friends at AMEC to discuss the latest evolution of the Barcelona Principles 3.0, and how to apply them to your PR plans in 2021.

Join us live on 11/17 at 12:00pm ET / 9:00am PT and bring your best questions. Topics will include:

– How should you set goals to measure your earned media effectively in 2021?
– What metrics are worth tracking and which metrics should you drop from your reporting ASAP?
– Should you be measuring all channels at all times?

If you can’t attend live, you can still register to receive the recording after 11/17.

Das Messen des Erfolges und die gezielte Analyse von PR-Maßnahmen ist eine
Notwendigkeit, um die eigenen Leistungen und die Wertschöpfung Kunden, Kollegen und Vorgesetzten anschaulich darzustellen. Wir möchten Antworten zu folgenden Fragen finden:

 Wie findet man richtige und aussagekräftige Kennzahlen?
 Was sind die Alternativen zum Werbewert als „Währung“ der PR?
 Was macht ein gutes Reporting aus?

Using a combination of cutting edge technology and expert human insight, we’ve analysed local publications and social media to evaluate the communications performance of Chief Executives from some of Singapore’s top brands.

This report will:
– Explore the prominence and favourability of the CEOs
– Provide in-depth insights of their media performance across print and online media channels, including consumer sentiment on social media
– Highlight the CEO’s top conversation topics and how they drive reputation and engagement
– Index each spokesperson’s media coverage against CARMA’s renowned proprietary Favourability Rating

With budgets under increasing pressure, the expectation for campaigns to have real business impact is higher than it’s ever been. Andy West, Chief Development Officer at Global Tech Communications Consultancy, Hotwire will discuss how the marriage of social insight with creative storytelling can help agencies and clients land and then measure the impact of the right stories across earned media channels.

With the launch of CARMA ASIA’s CEO Brand Report 2020, we are delighted to present a webinar to share insights we have gathered from our study of the most prominent and favourable Chief Executives of top brands in Singapore among local media.

This webinar will look to:

– Evaluate how CEOs fare in prominence and favourability among local media coverage
– Highlight key topics driving reputation and engagement
– Analyse the effect of spokespersons as brand communicators and the importance of it
– Measure the impact of spokespersons’ on crisis communications

As usual, in November the “Measurement Month” is held, an initiative promoted by the International Association for Measurement and Evaluation of Communication (AMEC) that aims at pointing out the value of research, measurement and evaluation in the work carried out by communication departments.

For over 10 years, AMEC has been working to set up an integrated evaluation framework for communication professionals in order to show the impact of their work on the business of companies. Said organization holds that communication directors should work to lay down indicators and metrics to show not only the impact of their actions, but also of companies within their markets.

Carlos A. Díaz (Chairman of AMEC for Latin America and General Manager of GlobalNews Group) will be sharing new tools, methodologies and good practices in communication measurement and evaluation.

As usual, in November the “Measurement Month” is held, an initiative promoted by the International Association for Measurement and Evaluation of Communication (AMEC) that aims at pointing out the value of research, measurement and evaluation in the work carried out by communication departments.

For over 10 years, AMEC has been working to set up an integrated evaluation framework for communication professionals in order to show the impact of their work on the business of companies. Said organization holds that communication directors should work to lay down indicators and metrics to show not only the impact of their actions, but also of companies within their markets.

Carlos A. Díaz (Chairman of AMEC for Latin America and General Manager of GlobalNews Group) will be sharing new tools, methodologies and good practices in communication measurement and evaluation.

There’s never been more pressure for PR to be accountable and measurable – being metrics-minded isn’t an option; it’s a requirement. How can you set yourself up for success in 2021? If dashboards, reporting, and KPI tracking are new to you, where do you begin?

In this webinar, you’ll learn:
• How to get started with measurement and analysis
• How to build dashboards that present relevant data and actionable insights
• What tools, tech, and metrics you need to set yourself up for success in 2021

Learn measurement tips and techniques from this year’s best of the best – Golden Target Awards Winners 

Measurement experts Alison Williams and Orla Graham host a workshop exploring the Framework for Measuring what Matters in PR and how Planning is a critical component of any relevant and meaningful PR Campaign.

CARMA’s experts explain how your media intelligence can deliver actionable insights across all areas of the organization, focusing on impact rather than output. The speakers will provide PR and Communications professionals tips on the latest global best practices and how to understand your organization’s measurement journey.

This webinar, part of the AMEC Measurement Month series, will:
– Explore which metrics Senior PR Pros are using to determine success and tell the right story
– Review the Barcelona Principles and AMEC’s Integrated Evaluation Framework.
– Explain how to design key performance indicators with sustainable metrics in mind.
– Help you understand how to communicate what these metrics mean to your stakeholders.
– Investigate how can we leverage a wider range of inputs for more holistic and actionable measurements of success?
– Explain the necessary data to track in order to be successful in measuring your metrics.
– CASE STUDIES: Revolut, Northern Ireland Tourism, Visit Britain, RedBull.
– Open Questions from the Audience

Ornico presents the Barcelona 3.0 principles, the AMEC Integrated Evaluation Framework and more practical examples of best measurement case studies from across the world.

Adapting your strategy to the new normal

In a year like no other, we take a look at the Irish media Landscape of 2020 and discuss how communication activity needs to evolve and adapt.

This is an event targeted at enlightening PR professionals on the importance of Measurement and Evaluation in a Public relations program.

Schedule – 45 minutes (Session);

15 minutes (Questions and Answers).

After 2 successful workshops on Nov 7, AMEC APAC Chapter will be conducting the 3rd Measurement Workshop for Members of PRClub in India.

Speaker for this workshop is an AMEC member, Ms. Lilia Glazova, CEO, PR News and Chair, AKOS/Country Member Association of ICCO.

Francis Ingham will review the findings in the 2020 ICCO World PR Report

The events of 2020 have reshaped the business landscape. As the world contends with economic impact of COVID-19, PR budgets are under increasing pressure and there’s never been a more important time for PR professionals to prove the value of their work.

Join us for this virtual event on Tuesday, 24th November to discover the latest trends impacting public relations measurement. The event will equip delegates with a range of practical tips and techniques used by brands and businesses to prove the value of PR to clients and senior management.

This special Measurement Month event is being presented by PRCA SEA and CARMA Asia in association in AMEC. It will dig deep into the use of AVEs, proving the value of PR, navigating through crisis communications, as well as explore the trends in planning and insight generation driving the most successful PR campaigns and strategies.

Speakers will discuss:
– Why we need to say NO to AVEs
– How to set up a measurement framework for your organisation
– How to navigate through crisis communications effectively
– The modern-day role of communications – measuring impact beyond column inches
– How to get management buy In – proving the strategic value of PR

Join industry experts as they explore the opportunities to leverage artificial intelligence to deliver sophisticated evaluation programs

In this webinar, we will discuss how using the recently updated Barcelona Principles can optimize your communications measurement program to provide meaningful and impactful insights.

You will take away from this webinar an understanding of:

• How critical the planning stage is and what questions to ask
• How to take simple steps to avoid vanity metrics
• How approaching data just to create a report or graphic is a missed opportunity
• Steps to take the next step on your measurement journey

Data-driven results don’t have to be complicated! With the Barcelona Principles’ help, you can define a framework that focuses on what’s important and, therefore, create and report valid metrics for success.

With budgets under increasing pressure, the expectation for campaigns to have a real business impact is higher than it’s ever been.

Join NetBase Quid and Hotwire Global as they discuss how the marriage of social insight with creative storytelling can help agencies and clients land and then measure the impact of the right stories across earned media channels.

Join members of the AMEC European chapter for a interactive Q&A discussion on the metrics that really matter. Ask our panel of Europe’s leading experts anything you like about metrics. From how they choose what to measure to the pros and cons of different metrics and what makes a good report.

Ornico presents the Barcelona 3.0 principles, the AMEC Integrated Evaluation Framework and more practical examples of best measurement case studies from across the world.

As usual, in November the “Measurement Month” is held, an initiative promoted by the International Association for Measurement and Evaluation of Communication (AMEC) that aims at pointing out the value of research, measurement and evaluation in the work carried out by communication departments.

For over 10 years, AMEC has been working to set up an integrated evaluation framework for communication professionals in order to show the impact of their work on the business of companies. Said organization holds that communication directors should work to lay down indicators and metrics to show not only the impact of their actions, but also of companies within their markets.

Carlos A. Díaz (Chairman of AMEC for Latin America and General Manager of GlobalNews Group) will be sharing new tools, methodologies and good practices in communication measurement and evaluation.

Ignoring technology is not a sustainable move. PR needs to partner with Tech. In this webinar, DataScouting will provide answers to crucial questions that might be the reason why PR is slower to adopt new technology.
• Which platform/solution should we invest in?
• Should we build it or buy it?
• How will it improve our work?
• Will it grow our business?
• Will my data be safe?
AI is not here to replace PR professionals but to partner with them.

For today’s time-poor, resource constrained, communication’s professional, the issue isn’t a lack of data, the challenge is knowing how to use the data. Without measuring the things that matter it’s impossible to discover the true story that’ll drive productive and memorable conversations with business leaders.

In this webinar, learn:
• How two different interpretations of data might lead to two very different boardroom discussions
• Why context is king, and
• How the correct evaluation of data helps PR show its impact

Using the example of a challenger bank, we demonstrate the difference between taking data at face value and proper data evaluation. Discovering a story that may otherwise have been missed.

Join PRIA colleagues and friends to share insights and lessons from this year’s Measurement Month

All welcome

This presentation spotlights the forces shaping the future of work and how it will impact the communication function on a global scale. As a discipline, communication is not yet ready for this change. Some of the takeaways include:
• Learn about the five fundamental transformations that will affect how we work.
• How technology, artificial intelligence, and automation will both improve and disrupt the workplace.
• The impact of trust, civility, disinformation and misinformation on the future
• What leaders need to do now to better prepare for tomorrow.

AMEC Young Leaders are a vibrant and active SIG within the AMEC community headed by Ngaire Crawford, Insights Director at Isentia. The group would like to extend an open invitation for an informal happy hour to network, round up #AMECMM, and take a look at what stood out for them in the 2020 calendar of events. Non-members are welcome to this session.

If 2020 has shown us anything, it’s to expect the unexpected and that organizations can quickly become involved in issues and crises beyond their control.

As we add to the global pandemic a forthcoming change of administration in the US, it is critical to be fully on top of the breaking news agenda. To operate effectively, organizations need early warning of the key challenges and opportunities and risks as they emerge. ‘Getting it right’ in Public Relations and Communications has never been more important than now in this new age of economic uncertainty.

In the latest of our AMEC Measurement Month Webinars, Gareth Owens will share his ten top tips for monitoring in a crisis. Gareth’s experience is gleaned from over 20 years helping clients make sense of the evolving media and communications landscape. During this time, Gareth has led on social and mainstream media monitoring and evaluation programs, social listening and horizon scanning initiatives for literally hundreds of organisations across the USA. His speciality is helping organisations ensure that their monitoring, evaluation and social listening programmes remain fit for purpose.

The event will be introduced and moderated by CARMA’s co-managing partner, and chairman of AMEC, Richard Bagnall and will feature a live discussion and Q&A. Don’t miss your opportunity to learn from two of the industry’s most experienced monitoring and evaluation practitioners and gain insight into making sure that your service is fit for the uncertainties ahead. Register for free below.

Webinar event introducing updated Barcelona Principles 3.0 and the global perspectives of communication measurement set by AMEC standards to the audience in the Czech Republic.
We are delighted to have Richard Bagnall, AMEC Chairman and Global Co Managing Partner of CARMA International, to share his insights.
Patrik Schober of APRA (Czech Association of PR agencies) and Managing Partner of Czech-based PRAM PR agency will comment the topic using his knowledge of the communication industry in the Czech Republic.
Magdalena Horanska, CEO of NEWTON Media South East Europe, will moderate the event and share the experience from the region.
The webinar’s setting is bilingual: English and Czech and is a common initiave of AMEC, NEWTON Media and APRA (Czech Association of PR agencies).

The participants of the public talk will discuss Barcelona Principles 3.0 and why it had to be updated. Every speaker will introduce the case from his/her practice using one of the principles. The speakers will also share the vision of setting the measureable goal as the key factor for planning and evaluation of communication, what tools should be used for communication evaluation at the moment, the ability of measurement to determine the results of the campaign and will highlight some Principles that should be paid special attention.

Join President and CEO of the Institute for Public Relations (IPR) Tina McCorkindale and AMEC’s Global Managing Director Johna Burke in a extended #AMECMM event to chat about their take on what has been a challenging year and what they see coming next.

• What has changed over this past year
• What is happening across the industry that excites.
• How they see this continuing to evolve in the future.