PR Measurement 101: Proving Value and Improving Performance

Leadership is increasingly asking questions like “why?” and “so what?” It is no longer sufficient to present vanity metrics, like large “impressions” numbers, to show the value of public relations. Measurement can be used to answer the hard questions more strategically.

Learn both the “why” and “how” of media measurement so you can make sense of numbers, show impact and make better decisions. PR Measurement 101 will outline a framework for media measurement that you can apply to your work, the science beneath the art of public relations.