CARMA ASIA CEO Brand Report 2020 – Singapore

Using a combination of cutting edge technology and expert human insight, we’ve analysed local publications and social media to evaluate the communications performance of Chief Executives from some of Singapore’s top brands.

This report will:
– Explore the prominence and favourability of the CEOs
– Provide in-depth insights of their media performance across print and online media channels, including consumer sentiment on social media
– Highlight the CEO’s top conversation topics and how they drive reputation and engagement
– Index each spokesperson’s media coverage against CARMA’s renowned proprietary Favourability Rating