Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

Why 2020 Has Changed Everything and Nothing

Author: Jon Meakin, President, North America at Clarity PR. What…
AMEC Measurement Month 2020

25 Years On Measurement Matters More Than Ever

AMEC Measurement Month kicked off with a presentation from…
Virtual Summit 2020 Announcement

CALL FOR MENTORS TO JOIN THE NEW 2021 AMEC MENTORING PROGRAMME

AMEC is launching a new mentoring programme in February 2021…
Virtual Summit 2020 Announcement

Expert Takeaways on The Future of PR Measurement Technology

How is technology enabling the PR measurement ecosystem in the…

Data-driven strategies become an organisational priority

Data analysis is no longer only a success indicator of your own…
Virtual-Summit-2020-Announcement

New AI vision: creating a semantic map to adjust a communication strategy

This session is included in the AMEC Virtual Summit season pass,…
Barcelona Principles 3

Barcelona Principles 3.0 – What does it mean for comms measurement?

Barcelona. Famous for its history, architecture and football.…

The Dashboard Dilemma

Simon Gebauer, CCO, Observer and AMEC European Chapter Co-Chair In…

AMEC Agency Toolkit Part 1, The Why, What, and How of Measurement

The AMEC Agency SIG have been developing a free toolkit for members…

Ask the Experts! AMEC North American Chapter webinar

The AMEC North America Chapter is launching a new webinar series…
Virtual Summit 2020 Announcement

Measuring Reputation – Driving Leaders to Change

Trust.  A clear, simple word.  Auditing trust is not so simple.…

Huge potential for PR professionals in the health and wellbeing sector post pandemic

It’s been a challenging time for any PR professional in the…

Barcelona Principles 3.0: Why outcome-focused planning is essential, not optional

By Daniella Graham, Senior Strategist at Engine Mischief This…
Agencies Unite to Launch Common Ground Initiative

AMEC Agency Common Ground – what’s next

AMEC Virtual Summit 2020 session presented by Jon Meakin, Chair,…
Virtual Summit 2020 Announcement

2020 USC Global Communications Report

AMEC Virtual Summit 2020 session presented by Fred Cook, Director…